# Pet Super-Fandom Pet ownership transitions from boastful to obsessive fandom. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 7, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/peculiar-pride ## Key Figures - Trend score: 5.1/10 - Evidence articles: 6 ## What is the Pet Super-Fandom trend? **Pet Super-Fandom:** Pet ownership is increasing on a global scale thanks to increased populations and a push into urban centers. The culture surrounding it, while notoriously passionate, is transitioning towards sheer fandom. As consumers spend more time in the digital space and Internet culture leaks into the real world, the fervent passion for pets becomes a status symbol that boasts pop culture prowess. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 27, 2013 to May 6, 2014 - Published: May 7, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Pet Super-Fandom trend ### Pet Fandom Leaks into Consumerism As consumers spend more time in the digital space and Internet culture leaks into the real world, the fervent passion for pets becomes a status symbol that boasts pop culture prowess. ### Pets in the Viral World for Adoption Social media virality has been used to promote pet adoption as the perfect match between a pet and a person, with humorous and spot-on manipulations of muttboming. ### DIY from Pet Products Pet supplies brands are promoting recycling by educating customers on creative ways to repurpose their product packaging, which include using empty dog food bags to make cat couches and tote bags. ## What the Pet Super-Fandom trend means for industry ### For Consumer Goods Brands can identify opportunities to merge pet products and practices with disruptive consumer goods, such as the DIY fashion industry. ### For Marketing and Advertising Companies producing advertising campaigns with pet or pet-themed content through social networks can provide adoption and rescue missions to animal lovers. ### For Social Networking Through the internet, pet influencers and viral content can be used for pet adoption and for the promotion of pet products, creating different social media channels focused on pet content. ## Trend signals for Pet Super-Fandom Trend score 5.1 out of 10, from popularity 74%, activity 72%, freshness 8%. - Popularity: 74% - Activity: 72% - Freshness: 8% ## Examples of the Pet Super-Fandom trend 6 featured examples from Nov 27, 2013 to May 6, 2014. - [Pet Makeout Photography](https://www.trendhunter.com/trends/dog-kisses): Chris Sembrot Snaps Owners Getting Some Sloppy Dog Kisses (Category: Lifestyle) Implication: Innovative pet care companies can leverage the trend of pet-human bonding to provide unique experiences and services that enhance the emotional connection between owners and their… - [Puppy-Injected Selfies](https://www.trendhunter.com/trends/dallas-pets-alive): This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram (Category: Lifestyle) Implication: The animal rescue industry can seize the disruptive innovation opportunity presented by Dallas Pets Alive's muttbombing campaign to find new and creative ways to promote pet adopt… - [Ginormous Feline Furniture](https://www.trendhunter.com/trends/cat-couch): The Belgium Design Studio 'Unfold' Unfolds the Giant Cat Couch (Category: Art & Design) Implication: Incorporating animal-inspired designs into home furniture to create a new market for pet owners. - [DIY Dog Food Purses](https://www.trendhunter.com/trends/diy-tote): The BarkPost Shows You How to Turn Dog Food Bags into a DIY Tote (Category: Art & Design) Implication: Disruptive innovation opportunity: Introduce sustainable and unique materials into the fashion accessory industry, such as repurposed dog food bags. - [Foxy Feline Adoption Videos](https://www.trendhunter.com/trends/cats-and-abs): Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video (Category: Pop Culture) Implication: The pet adoption industry can leverage viral video content to promote the adoption of animals and raise awareness for their cause. - [Cat-Shaped Heating Pads](https://www.trendhunter.com/trends/cat-heat-pack): Warm Up Your Muscles this Winter with the Cat Heat Pack (Category: Lifestyle) Implication: The home goods industry can explore creating customizable heating pads to meet the growing demand for personalized comfort. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)