# Pearlescent Aesthetic Pearlescent sheens become popular in everything from cosmetics to tech. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 16, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pearlescent-aesthetic ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Pearlescent Aesthetic trend? **Pearlescent Aesthetic:** The rise of pearlescent coloring in various items can be observed across the board–industries that include footwear, technology and skincare are using pearlescent aesthetics to enhance the visual appeal of their products. This shift comes as brands look to present with Instagram-friendly aesthetics in order to better appeal to Millennial and Gen Z consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 18, 2017 to Jul 16, 2019 - Published: Jul 16, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pearlescent Aesthetic trend ### Pearlescent Aesthetics Pearlescent sheens are becoming popular in various fashion and beauty industries as brands look to present with Instagram-friendly aesthetics in order to better appeal to Millennial and Gen Z consumers. ### Luxury-Styled Sunscreen Products Sun protection products are now being treated more like luxury skincare or cosmetics with unique formulations and finishes such as lustrous pearls. ### All-Over Body Care Renewed interest in all-over body care is inspiring the creation of makeup-like products with skincare benefits that accentuate the full body like a highlighter or offer the soft-blur benefits of a primer or foundation. ## What the Pearlescent Aesthetic trend means for industry ### For Fashion The use of pearlescent aesthetics and unique materials are disrupting traditional fashion and footwear industries, creating new design opportunities. ### For Beauty Sun protection and body care products are seeing disruptive innovation, offering new formulations and finishes that incorporate skincare and makeup-like benefits. ### For Technology Incorporating pearlescent finishes and unique materials in technology products like speakers is disrupting the industry and creating opportunities for immersive home experiences. ## Workshop question How could your company better employ branding that appeals to younger generations? ## Trend signals for Pearlescent Aesthetic Trend score 3.2 out of 10, from popularity 44%, activity 44%, freshness 8%. - Popularity: 44% - Activity: 44% - Freshness: 8% ## Examples of the Pearlescent Aesthetic trend 5 featured examples from Sep 18, 2017 to Jul 16, 2019. - [Pearlescent Leather Sneakers](https://www.trendhunter.com/trends/reebok-classic-leather): The 'Reebok Classic Leather' Features a Shimmering Finish (Category: Fashion) Implication: Opportunity for fashion brands to incorporate pearlescent or shimmering finishes into their designs to create a more visually appealing product. - [Pearlescent Liquid Sunscreens](https://www.trendhunter.com/trends/liquid-sunscreen): Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen" (Category: Fashion) Implication: The beauty and personal care industry has the opportunity to create pearlescent, multifunctional, and anti-sunscreen sun protection products to meet the demand for luxurious and i… - [Pearlescent Display Speakers](https://www.trendhunter.com/trends/marble-sound-system): The 'Marble Sound System' Creates an Audio and Visual Experience (Category: Tech) Implication: The Marble Sound System disrupts the home audio industry by offering a unique design that enhances both audio and visual experiences. - [Pearlescent Body Oils](https://www.trendhunter.com/trends/shimmer-body-oil): Anastasia Beverly Hills' Shimmer Body Oil is a Lightweight "Body Gloss" (Category: Fashion) Implication: The beauty industry has disruptive innovation opportunities with the opportunity to combine makeup and skincare benefits in new, innovative products. - [Pearlescent Celebrity-Designed Cosmetics](https://www.trendhunter.com/trends/rihannas-fenty-beauty): Rihanna's Fenty Beauty Released 2 New Products (Category: Fashion) Implication: Cosmetic companies can leverage trends in celebrity-designed cosmetics and pearlescent products to create new lines and capture market share. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)