# Pea Milk Brands are utilizing yellow peas to create alternative milk products. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Sep 7, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/peapowered-milk ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Pea Milk trend? **Pea Milk:** Dairy brands are launching pea-based milks to promote the ingredient as a healthy and sustainable dairy alternative. Peas provide several benefits when used in dairy applications, as the ingredient contains large amounts of protein, vitamins, and amino acids that are commonly derived from animal products. ## The consumer insight behind the Pea Milk trend Consumers often have a variety of food preferences related to dietary restrictions, ethical concerns, sustainability, and taste. As non-dairy milk's popularity continues to grow, consumers are looking for new ways to enjoy the taste and texture of animal milk without compromising their health and values. To accommodate this consumer desire, brands are now releasing pea milk as a way to meet the needs and preferences of a wide range of consumers. ## At a Glance - Evidence: 7 featured examples - Articles from: May 6, 2021 to Jan 18, 2024 - Published: Sep 7, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pea Milk trend ### Pea Milk Dairy brands are launching pea-based milks to promote the ingredient as a healthy and sustainable dairy alternative. ### Plant-Based Pea Milks Pea milk has the potential to become one of the most popular kinds of alternative milks, thanks to their small environmental footprint and high protein content. ### Alternative Protein-Enhanced Milks Trader Joe's introduces a non-dairy oat beverage with pea protein, offering a creamy blend that's gluten-free, lactose-free, kosher, and vegan. ## What the Pea Milk trend means for industry ### For Dairy Dairy brands are exploring pea-based milks as a healthy and sustainable alternative to traditional dairy products. ### For Plant-Based Foods The rise of pea milk reflects the growing demand for plant-based alternatives in the food industry. ### For Alternative Protein The introduction of non-dairy milks enhanced with pea protein demonstrates the increasing popularity of alternative protein sources in the market. ## Workshop question How can your brand rework its product/service using new ingredients? ## Trend signals for Pea Milk Trend score 3.7 out of 10, from popularity 49%, activity 43%, freshness 20%. - Popularity: 49% - Activity: 43% - Freshness: 20% ## Examples of the Pea Milk trend 7 featured examples from May 6, 2021 to Jan 18, 2024. - [Protein-Enhanced Oat Milks](https://www.trendhunter.com/trends/nondairy-oat-beverage-with-pea-protein): Trader Joe's Has a New Non-Dairy Oat Beverage with Pea Protein (Category: Lifestyle) Implication: The expansion of the non-dairy milk market presents a significant opportunity for growth in the plant-based protein market. - [Complete Plant-Based Milks](https://www.trendhunter.com/trends/complete-plantmilk): Califia Farms' Complete Plantmilk is Nutritionally Comparable to Dairy (Category: Lifestyle) Implication: Califia Farms' Complete Plantmilk offers a nutritionally comparable option to dairy milk, disrupting the dairy alternatives industry with its lower sugar content and nourishing pr… - [Nutritious Chickpea Milks](https://www.trendhunter.com/trends/yofiit): Yofiit's Proprietary Formula Combines Chickpea, Pea and Flax (Category: Lifestyle) Implication: The plant-based milk industry can innovate by incorporating protein-rich sources such as chickpeas and developing milk alternatives without chemical additives. - [Pea Protein Beverages](https://www.trendhunter.com/trends/tiptoh): Tiptoh is Diversifying the Belgian Market's Dairy-Free Drinks (Category: Lifestyle) Implication: The introduction of pea protein beverages provides a disruptive innovation opportunity for the plant-based food and beverage industry to expand its product offerings and cater to… - [Nourishing Pea-Based Drinks](https://www.trendhunter.com/trends/pea-based-drink): GoPeasy is a Plant-Based To-Go Drink with Fun Flavors Outside the Norm (Category: Lifestyle) Implication: As the demand for cleaner and healthier plant-based products increases, invest in developing innovative and flavor-packed plant-based drinks using natural resources like peas. - [Carbon-Neutral Pea Milks](https://www.trendhunter.com/trends/pea-milks): Wunda is a New Plant-Based Milk Brand That Uses Yellow Peas (Category: Eco) Implication: The dairy alternative industry, which includes both established players and startups, can capitalize on the surging demand for plant-based options that meet the needs of health an… - [Barista-Quality Pea-Based Milks](https://www.trendhunter.com/trends/pea-based-milk): The Good Pea Co Makes Blendable Alternative Milks for Lattes (Category: Lifestyle) Implication: Alternative milk producers can explore the use of yellow split peas as a base ingredient for barista-quality milk alternatives and cater to the increasing demand for plant-based p… ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)