# Peach Immersion The unexpected addition of peach emboldens savory favorites. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 29, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/peach-immersion ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Peach Immersion trend? **Peach Immersion:** Associated with the sweet offerings of spring, peach can be observed being incorporated in a variety of unexpected food and beverage offerings. This progression highlights the persistence of flavor reversal when it comes to a wide range of food and beverage experiences, and the ability of one specific flavor to make its way through a variety of categories unexpectedly. ## The consumer insight behind the Peach Immersion trend Consumers are seeking out refreshing seasonal indulgences as a form of escape from their day-to-day. As consumers combat seasonal affective disorder throughout the year, a desire for increased solutions to increase and boost mood are on the rise. Thus, products that help spark nostalgia or familiarity with Spring and Summer seasons help provide outlets from daily routine. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 17, 2018 to Mar 23, 2019 - Published: May 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Peach Immersion trend ### Seasonal Dessert Flavors Consumers are seeking out refreshing seasonal indulgences, as nostalgic or familiar flavors are becoming outlets from daily routine. ### CBD-infused Beverages CBD is being infused into different beverages as a natural way to alleviate tension, calm the mind and promote homeostasis in the body. ### Fruit-based BBQ Sauces and Salsas Fruit-based BBQ sauces and salsas are gaining popularity as versatile cooking sauces elevate consumers' home cooking experience. ## What the Peach Immersion trend means for industry ### For Food and Beverage Businesses can innovate their products by incorporating seasonal dessert flavors that create familiarity with Spring and Summer seasons. ### For Wellness Incorporating CBD into different beverages is an opportunity to cater to consumers who prefer natural ways to support their wellness. ### For Home Cooking Fruit-based BBQ sauces and salsas are an opportunity to introduce unique, flavorful and healthier sauces into the home cooking space. ## Workshop question What yet-to-be explored flavor reversal opportunity could be a great way for consumers to imagine new uses for your product? ## Trend signals for Peach Immersion Trend score 2.4 out of 10, from popularity 37%, activity 27%, freshness 8%. - Popularity: 37% - Activity: 27% - Freshness: 8% ## Examples of the Peach Immersion trend 4 featured examples from Sep 17, 2018 to Mar 23, 2019. - [Jalapeno Peach BBQ Sauces](https://www.trendhunter.com/trends/jalapeno-peach-bbq-sauce): Williams Sonoma's Jalapeno Peach BBQ Sauce Offers a Tangy Sweet Heat (Category: Lifestyle) Implication: The food and beverage industry can develop new versatile sauces and seasonings that will allow customers to personalize their home cooking across different applications. - [Tropical Summer Salsas](https://www.trendhunter.com/trends/summer-salsas): Garden Fresh Gourmet's Peach, Pineapple and Mango Salsas Boast Mild Flavors (Category: Lifestyle) Implication: Opportunity for food brands to innovate and introduce seasonal fruit salsas, expanding their product portfolios to cater to summer barbecue needs. - [Cold Brew CBD-Infused Teas](https://www.trendhunter.com/trends/peach-lemon-cdb-tea): The Sol-ti Peach Lemon CDB+ Tea is Flavorful and Beneficial (Category: Lifestyle) Implication: CBD-infused tea drinks, like the Sol-ti Peach Lemon CDB+ Tea, offer beverage companies a chance to capitalize on the growing consumer demand for functional and alternative refresh… - [Juicy Peach Whiskies](https://www.trendhunter.com/trends/crown-royal-peach): Crown Royal's Crown Royal Peach is a Sweet Limited-Edition Whisky (Category: Lifestyle) Implication: There are opportunities for alcohol companies to create new and exciting flavors that can be marketed to target more diverse audiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)