# Pea-Based Peas are used as a base for seafood alternatives. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 8, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/peabased ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Pea-Based trend? **Pea-Based:** Vegetarians and vegans now have the option of consuming alternative seafoods that are based in peas. These products include everything from frozen breaded options, to canned seafood alternatives. ## The consumer insight behind the Pea-Based trend The diverse range of diets that consumers now subscribe to have come in-part with the growth and sophistication of modern alternative ingredients. These realistic alternatives make it more likely that consumers who aren't necessarily vegan or vegetarian will experiment with their diets. ## At a Glance - Evidence: 4 featured examples - Articles from: May 20 to Nov 3, 2021 - Published: Nov 8, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pea-Based trend ### Pea-based Seafood Alternatives The use of peas as a base in seafood alternatives has grown to make it more likely that consumers experiment with their diets. ### Plant-based Shrimp Alternatives Authentic flavor and texture of plant-based shrimp alternatives from Nestle have potential to appeal to a broader audience of vegetarians and flexitarians. ### Canned Seafood Alternatives with Yellow Peas FISH PEAS, produced by KARAVELA, is responding to increasing demands for plant-based fish alternatives with environmentally sustainable and nutritious canned seafood products that use yellow peas. ## What the Pea-Based trend means for industry ### For Alternative Protein Industry With the growth of pea and other plant-based seafood alternatives by companies like Good Catch and Nestle, there are opportunities for companies in the alternative protein industry to expand their product portfolios with clean-label, vegan, free from gluten and non-GMO products. ### For Restaurant Industry Canadian restaurant chain Copper Branch partnering with Swell Catch brings plant-based seafood substitutes based on pea, chickpeas, lentils, soy, fava beans and navy beans to consumers looking for authentic flavor and texture in current and nostalgic dishes. ### For Canned Food Industry Companies in the canned food industry can produce eco-friendly and shelf-stable plant-based fish alternatives, similar to FISH PEAS by KARAVELA in Europe, that are globally inspired and free from gluten and non-GMO, and make use of plant proteins to meet the increasing consumer demand for healthier, more sustainable and diverse food alternatives. ## Workshop question How is your brand being flexible in the product ranges it offers? ## Trend signals for Pea-Based Trend score 3.4 out of 10, from popularity 55%, activity 35%, freshness 11%. - Popularity: 55% - Activity: 35% - Freshness: 11% ## Examples of the Pea-Based trend 4 featured examples from May 20 to Nov 3, 2021. - [Plant-Based Shrimp Alternatives](https://www.trendhunter.com/trends/shrimp-alternative): Garden Gourmet Vrimp is Made with Seaweed, Peas and Konjac (Category: Lifestyle) Implication: Opportunity to expand product offerings to include more plant-based alternatives and to diversify into new markets. - [Breaded Plant-Based Seafood](https://www.trendhunter.com/trends/breaded-plantbased-seafood): Good Catch Makes Breaded Fish Sticks, Fillets & Crab Cake Alternatives (Category: Lifestyle) Implication: The seafood industry can benefit from the development of sustainable and environmentally-friendly plant-based seafood alternatives, which can address concerns related to overfishi… - [Crab-Style Plant-Based Cakes](https://www.trendhunter.com/trends/vegan-crab-cakes): Copper Branch Restaurants in Canada Serve Swell's Vegan Crab Cakes (Category: Lifestyle) Implication: The fast food industry has the opportunity to cater to the growing vegan market and introduce more plant-based alternatives to their menus. - [Canned Seafood Alternatives](https://www.trendhunter.com/trends/fish-peas): FISH PEAS are Plant-Based Products Made with Yellow Peas (Category: Lifestyle) Implication: Manufacturing food products that use alternative sources of protein and ingredients, in response to consumer demand for more plant-based and sustainable options in the food indust… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)