# Pea Production Transformed, pea-based health and beverage products take over. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 29, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pea-production ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Pea Production trend? **Pea Production:** The use of peas as a base in various edible and drinkable food items is becoming increasingly common, functioning as an alternative to everything from meat to dairy. These products cater to consumers seeking a range of alternatives to suit their dietary needs and preferences, while also having the added benefit of appealing to curious consumers due to their novel formulation. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 3, 2016 to Feb 4, 2019 - Published: May 29, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pea Production trend ### Plant-Based Proteins As more consumers increasingly lean towards alternative sources of protein, companies can innovate using plants like pea as alternative sources of protein that can appeal to a wider range of consumers with dietary needs and preferences. ### Non-Dairy Products As consumers become increasingly health-conscious and adopt eco-friendlier diets, companies can create non-dairy products based on plants like pea to cater to the needs of the growing number of vegans and lactose intolerant consumers. ### Healthy Desserts More consumers are looking for healthy and alternate options for desserts. Therefore, companies can innovate using pea proteins and other plant-based proteins and create desserts with better taste and texture without compromising health or quality. ## What the Pea Production trend means for industry ### For Food and Beverage Industry As more consumers become health-conscious and adopt eco-friendly diets, food and beverage companies can create and market plant-based products like pea-based protein drinks, non-dairy desserts, and alternative milk beverages. ### For Health and Wellness Industry With rising consumer focus on health and wellness, the industry can leverage trends like plant-based proteins and non-dairy products to create supplements and other nutritional products for healthcare applications. ### For Agriculture and Food Science Industry Trends like plant proteins and non-dairy foods require constant innovation and development. Therefore, the agriculture and food science industry can invest in research and development of pea-based products and use it in many applications, opening up avenues for innovation in many forms. ## Workshop question Consider a new component that your brand could introduce into one of its products/services. ## Trend signals for Pea Production Trend score 4.0 out of 10, from popularity 67%, activity 45%, freshness 8%. - Popularity: 67% - Activity: 45% - Freshness: 8% ## Examples of the Pea Production trend 5 featured examples from Nov 3, 2016 to Feb 4, 2019. - [Non-Dairy Dessert Pints](https://www.trendhunter.com/trends/mcconnells): McConnell's Fine Ice Creams Launched a Range of Non-Dairy Desserts (Category: Lifestyle) Implication: The rise of non-dairy desserts is disrupting the traditional dairy industry, prompting established brands to explore plant-based alternatives. - [Chocolate-Flavored Pea Milks](https://www.trendhunter.com/trends/pea-milk): Ripple's Chocolate Pea Milk is Dairy-Free and Protein-Enriched (Category: Lifestyle) Implication: The plant-based food industry is continuing to grow as consumers opt for sustainable and healthy options, providing an opportunity for companies to innovate and develop new produc… - [Plant-Powered Protein Drinks](https://www.trendhunter.com/trends/koia): The Brand 'Koia' Offers Protein Drinks Based in Almond Milk (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovate and expand the market for protein drinks by introducing new plant-powered options. - [Pea Protein Beverages](https://www.trendhunter.com/trends/alternative-milk-beverage): The Mighty Society's Alternative Milk Beverage is a "Drink Made with Peas" (Category: Lifestyle) Implication: Disruptive innovation opportunity: Gain a competitive edge by offering plant-based food and beverage products made with pea protein to capitalize on the rising interest in vegan a… - [Plant-Based Protein Sausages](https://www.trendhunter.com/trends/beyond-sausage): Beyond Meat's 'Beyond Sausage' Has More Protein Than a Pork Sausage (Category: Lifestyle) Implication: Disruptive innovation opportunity: Expand and improve the plant-based protein industry by creating new product offerings and enhancing existing ones. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)