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# Digital Currency
Special cards & payment systems enhance buyer convenience more than ever.

By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Oct 13, 2010 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/payment-systems

## Key Figures

- Trend score: 3.7/10
- Evidence articles: 8

## What is the Digital Currency trend?

**Digital Currency:** No cash? No problem. In today's tech-savvy world, having a credit card is the bare minimum of cash-less purchasing. Phone applications that allow one to make purchases, cards that contain multiple accounts -- even payments made through Twitter -- are just some of the clever and intricate payment systems in which brands are ensuring consumers <i>always</i> have the "cash" to pay.

## At a Glance

- Evidence: 8 featured examples
- Articles from: Sep 2, 2009 to Oct 2, 2010
- Published: Oct 13, 2010
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Themes within the Digital Currency trend

### Digital Payment Systems

The emergence of new digital payment systems such as Square and Pay With a Tweet provide opportunities for more secure and convenient forms of cashless transactions.

### Mobile Wallets

The rise of mobile wallets and virtual wallets, such as Scanaroo and MobilePay, offer a more streamlined and efficient means of organizing payment methods and streamlining the shopping experience.

### Smart Credit Cards

The development of smart credit cards like the One Card Electronic Card and Card 2.0 has led to innovative ways to consolidate cards and increase security.

## What the Digital Currency trend means for industry

### For Financial Services

The financial services industry can benefit from adopting new digital payment systems and mobile wallets to stay competitive and secure.

### For Retail

Retailers can take advantage of smart credit cards and mobile wallets to provide a more seamless customer experience and improve sales.

### For Marketing

Marketing professionals can utilize the innovative marketing strategies of Pay With a Tweet and other social media payment solutions to engage with customers and create buzz around their products.

## Trend signals for Digital Currency

Trend score 3.7 out of 10, from popularity 54%, activity 48%, freshness 8%.

- Popularity: 54%
- Activity: 48%
- Freshness: 8%

## Examples of the Digital Currency trend

8 featured examples from Sep 2, 2009 to Oct 2, 2010.

- [Clever Credit Card Combos](https://www.trendhunter.com/trends/one-card-electronic-card): One Card Electronic Card Consolidates Your Plastic, Not Debt (Category: Tech)
  Implication: Financial technology companies can leverage the One Card Electronic Card trend to build innovative financial management tools that simplify the process of managing finances for in…
- [iPhone Money Apps](https://www.trendhunter.com/trends/square-payment-system): 'Square' Payment System Lets Any Business Take Credit Cards Instantly (Category: Business)
  Implication: Square's payment system disrupts traditional payment processing industries.
- [Virtual Wallets](https://www.trendhunter.com/trends/scanaroo-app): The Scanaroo App Clears Your Pockets of Royalty Card Clutter (Category: Business)
  Implication: Fintech companies can integrate these virtual wallet apps into their existing offerings to make them more efficient and user-friendly.
- [Credit Card Phones](https://www.trendhunter.com/trends/iphone-in2pay-case): The iPhone In2Pay Case Acts as a Visa Card (Category: Tech)
  Implication: The iPhone In2Pay case presents opportunities for mobile companies to develop innovative solutions for secure and convenient mobile payments.
- [Social Media Payments](https://www.trendhunter.com/trends/pay-with-a-tweet): 'Pay With a Tweet' Sees the Value in Social Networks (Category: Tech)
  Implication: Disruptive innovation opportunity: Integrating social media payment methods into online retail platforms to enhance customer experience.
- [Battery-Powered Credit Cards](https://www.trendhunter.com/trends/card-20): Card 2.0 is Electronically Enhanced for Convenience (Category: Tech)
  Implication: Battery-powered credit cards are a disruptive innovation opportunity in the financial services industry that can enhance security and convenience for consumers.
- [Bulk-less Virtual Wallets](https://www.trendhunter.com/trends/mobilepay-iphone-app): The 'MobilePay' iPhone App Will Replace Your Pocketbook (Category: Tech)
  Implication: The fintech industry can capitalize on the trend of virtual payment and disruption of traditional payment methods through the development of innovative payment solutions
- [Cashless Cards](https://www.trendhunter.com/trends/cashless-cards-tokyo-residents): Majority of Tokyo Residents Use Electronic Cash (Category: Tech)
  Implication: Companies in the fintech industry can capitalize on the rising adoption of cashless payment cards and offer innovative payment solutions

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All articles: [Business](https://www.trendhunter.com/business)
