# Payment Split Cost-splitting apps enhance the convenience of daily rituals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 26, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/payment-split ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Payment Split trend? **Payment Split:** A plethora of payment-splitting apps can now be observed across categories. With the idea of making bills easier to pay, these apps are appearing across sectors from restaurant visits to managing household expenses. ## The consumer insight behind the Payment Split trend Consumers have come to expect transparency, efficiency and convenience as cornerstones in the ways in which they engage with brands, platforms, services and technology within their daily lives. With these drastic shifts occurring across industries, payment services as a whole are undergoing an overhaul. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 26, 2017 to Dec 10, 2019 - Published: Jul 26, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Payment Split trend ### Payment-Splitting Apps The increasing popularity of payment-splitting apps is leading to an overhaul of payment services, with transparency and convenience at the forefront. ### Real-Time Payment-Splitting Real-time payment-splitting apps like Rift Pay are disrupting the traditional process of having one person pay and be reimbursed, making it easier to split costs when traveling or sharing expenses with roommates. ### App-Based Menus The adoption of app-based smart menus in restaurants is making ordering and payment easier for diners, while offering added features like dietary preferences and group payment options. ## What the Payment Split trend means for industry ### For Financial Technology The rise of payment-splitting apps and real-time payment services are disrupting the traditional financial services industry. ### For Hospitality The adoption of app-based menus and wait-free payment services is streamlining the dining experience in the hospitality industry. ### For Travel Real-time payment-splitting apps like Rift Pay are making it easier for groups of travelers to split costs and manage expenses while on the go. ## Workshop question How could your brand ease the purchase journey for its customers? ## Trend signals for Payment Split Trend score 3.5 out of 10, from popularity 54%, activity 42%, freshness 9%. - Popularity: 54% - Activity: 42% - Freshness: 9% ## Examples of the Payment Split trend 6 featured examples from Aug 26, 2017 to Dec 10, 2019. - [App-Based Smart Menus](https://www.trendhunter.com/trends/smart-menu): me&u Lets Diners Tap a Tag on Their Table to Order Food and Drinks (Category: Lifestyle) Implication: Implementing app-based smart menus to enhance the dining experience and improve operational efficiency in restaurants. - [Real-Time Payment-Splitting Apps](https://www.trendhunter.com/trends/rift-pay): Rift Pay Automatically Splits the Cost Between Multiple People (Category: Tech) Implication: Disruptive innovation opportunity in the mobile payment industry by offering a convenient way to split costs among multiple users. - [Wait-Free Payment Services](https://www.trendhunter.com/trends/barclaycard-payment-service): The Barclaycard Payment Service Lets Diners Eat and Then Leave (Category: Business) Implication: The hospitality industry can incorporate contactless payment solutions like 'Dine & Dash' to revolutionize the dining experience for customers and increase operational efficiency. - [Shared Expense Apps](https://www.trendhunter.com/trends/acasa): 'Acasa' Makes it Easy to Split Shared Household Bills and Expenses (Category: Business) Implication: Fintech companies that focus on shared-expense apps, like Acasa, could disrupt traditional banking practices for automating payments among groups of people. - [Cost-Splitting Payment Systems](https://www.trendhunter.com/trends/four-payments): The QuadPay App Allows Users to Split Purchases into Four Payments (Category: Tech) Implication: The retail industry can leverage cost-splitting payment systems to attract more customers, increase conversion rates, and boost sales. - [Group Money Management Platforms](https://www.trendhunter.com/trends/shared-spaces-feature): N26's Shared Spaces Feature Will Streamline Group Finances (Category: Tech) Implication: Shared Spaces feature offered by N26 presents an opportunity for innovation in group money management and financial planning in banking. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)