# Geometric Packaging Brands adopt unique packaging shapes for aesthetic appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 30, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/patterned-packaging-brands-adopt-unique-geometric-packaging-for-cultural-ap ## Key Figures - Trend score: 4.5/10 - Evidence articles: 7 ## What is the Geometric Packaging trend? **Geometric Packaging:** Moving beyond traditional aesthetic design, brands are turning to unique, geometric packaging forms and shapes for visual intrigue. Crafting packages to reference origami figures and even floral shapes, brands are using this approach to pique interest and enhance traditional consumer-brand experiences with heightened sensory appeal. ## At a Glance - Evidence: 7 featured examples - Articles from: Jul 12, 2014 to Aug 16, 2016 - Published: Apr 30, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Themes within the Geometric Packaging trend ### Unique geometric packaging shapes Brands are adopting unique packaging forms to enhance consumer-brand experiences with heightened sensory appeal by creating origami figures, floral shapes, and Asian inspired fans. ### Eco-friendly, practical packaging Packaging is becoming more practical for on-the-go consumption and eco-friendly with recycled paper containers in bite-sized portions, removing issues of mess and plastic waste. ### Character designs of packaging Brands create packaging that characterizes their products using mascot illustrations and designs resembling everyday tools. ## What the Geometric Packaging trend means for industry ### For Food and Beverage Food and beverage companies can create innovative packaging that enhances sensory experiences and practicality. ### For Personal Care and Cosmetics Fragrance and personal care brands benefit from packaging that specializes to cater to certain consumers in design or scent. ### For Retail & E-commerce Retail companies can differentiate from competitors by providing unique, playful, or eco-friendly product packaging designs. ## Workshop question How important is visual appeal to your core demographic? How can you take the aesthetic of your product and services to the next level? ## Trend signals for Geometric Packaging Trend score 4.5 out of 10, from popularity 60%, activity 67%, freshness 8%. - Popularity: 60% - Activity: 67% - Freshness: 8% ## Examples of the Geometric Packaging trend 7 featured examples from Jul 12, 2014 to Aug 16, 2016. - [Geometrical Rock Candy Packaging](https://www.trendhunter.com/trends/paper-candy-packaging): This Paper Candy Packaging Makes Rock Candy Portable (Category: Lifestyle) Implication: The confectionery industry can benefit from trends towards innovative, convenient and mess-free packaging that enhances the consumer experience. - [Geometrical Boxed Soups](https://www.trendhunter.com/trends/boxed-soup): This Student Project Imagines Soups Contained in Recycled Paper Boxes (Category: Eco) Implication: The packaging and printing industry can explore creative ways to design and manufacture sustainable soup packaging using recycled paper and innovative printing techniques. - [Origami Whiskey Boxes](https://www.trendhunter.com/trends/whiskey-packaging-design): The Whiskey Packaging Design for Nikka is Accordion-Like (Category: Lifestyle) Implication: The interactive and storytelling packaging trend seen in Nikka Whiskey's design presents an opportunity for whiskey and spirits brands to create unique and engaging packaging expe… - [Masculine Perfume Branding](https://www.trendhunter.com/trends/masculine-perfume): This Cologne Was Designed to Look Like a Tool Box (Category: Fashion) Implication: Exploring new materials and shapes for packaging designs that appeal to male consumers. - [Cartoonish Pizza Boxes](https://www.trendhunter.com/trends/pizza-box-design): This Pizza Box Design Shows Off an Animated Korean Mascot (Category: Lifestyle) Implication: Restaurants, cafes, and food delivery services can leverage animated food packaging to create a memorable dining experience and enhance brand recognition. - [Triangular Chocolate Packaging](https://www.trendhunter.com/trends/charm-chocolate-packaging): Charm Chocolate is Bite-Sized and Perfect for On-the-Go Enjoyment (Category: Lifestyle) Implication: The food and beverage industry can benefit from exploring innovative and sustainable packaging options that improve customer experience and reduce waste. - [Tea-Based Gin Drinks](https://www.trendhunter.com/trends/gin-and-tea): Beefeater 24's Botantical Beverage Swaps Tonic for Gin and Tea (Category: Lifestyle) Implication: Innovation opportunities for the alcoholic beverage industry to incorporate tea and botanical flavors into spirits and cocktails. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)