# Patriotic Pretty Beauty looks and products are in line with national pride during Olympics. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 16, 2012, updated Jul 21, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/patriotic-pretty ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Patriotic Pretty trend? **Patriotic Pretty:** As the 2012 London Olympic games near, patriotic fervor is at an all-time high. While fashion brands have long taken advantage of this exciting time through Olympic-branded gear and patriotic clothing, beauty brands are now getting in on the action as well. These include patriotic makeup looks, DIY nail ideas and other beauty products that inspire national pride. For sports fans who love to beautify themselves, these options offer the perfect way to doll up and pledge their allegiance. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 30 to Jul 16, 2012 - Published: Jul 16, 2012 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Patriotic Pretty trend ### Patriotic Beauty Products Beauty brands are capitalizing on national pride during the Olympics by introducing patriotic makeup looks, DIY nail ideas, and other beauty products that inspire national pride. ### Athletes as Beauty Ambassadors As part of a global marketing campaign, Pantene sponsors female athletes in the London 2012 Olympic Games, showcasing how their hair products help the athletes maintain beautiful hair during the games. ### Patriotic Nail Art and Makeovers DIY tutorials and themed nail art designs inspired by the American flag surge in popularity, encouraging people to celebrate and show off their American pride. ## What the Patriotic Pretty trend means for industry ### For Beauty Industry The beauty industry can take advantage of national and international events like the Olympics and patriotic holidays to create themed products that evoke pride in customers. ### For Fashion Industry Fashion brands can release clothing lines with national motifs, similarly appealing to customers' pride in their country during patriotic events. ### For Photography Industry Photographers can create themed photoshoots honoring cultural events to capture audiences and resonate with cultural pride during holidays like the Fourth of July. ## Trend signals for Patriotic Pretty Trend score 3.9 out of 10, from popularity 52%, activity 58%, freshness 8%. - Popularity: 52% - Activity: 58% - Freshness: 8% ## Examples of the Patriotic Pretty trend 6 featured examples from Jan 30 to Jul 16, 2012. - [Olympic-Inspired Makeup Ads](https://www.trendhunter.com/trends/nk-the-beauty-games): The NK 'The Beauty Games' Campaign is Patriotically Sporty (Category: Fashion) Implication: The cosmetics industry can capitalize on these trends by creating sporty, movie-inspired, and bold eyeshadow makeup products. - [Proud Americana Nail Makeovers](https://www.trendhunter.com/trends/beauty-department-festive-fourth-manicure): The Beauty Department 'Festive Fourth' Manicure is Patriotic (Category: Art & Design) Implication: Beauty brands and nail salons can tap into the trend of patriotic nail makeovers by offering specialized products and services to cater to individuals' desire for themed nail desi… - [Glittery Americana Manicures](https://www.trendhunter.com/trends/rookie-mag-fourth-of-july): The Rookie Mag 'Fourth of July' Nail Tutorial is Patriotic and Glam (Category: Fashion) Implication: Opportunity for nail salons to provide specialized manicure services for Fourth of July celebrations. - [Patriotic Redhead Editorials](https://www.trendhunter.com/trends/american-desire-by-alvin-nguyen): American Desire by Alvin Nguyen is Fresh-Faced and Beautiful (Category: Fashion) Implication: Opportunity for fashion photographers to capture the essence of patriotism in their editorials. - [Olympic Hair Product Promoters](https://www.trendhunter.com/trends/pantene-beauty-ambassadors): Eleven Female Athletes are the New Pantene Beauty Ambassadors (Category: Lifestyle) Implication: This is an industry where businesses can work with professional athletes and events to increase brand visibility and leverage the high-profile nature of these engagements. - [Patriotic Metallic Lacquers](https://www.trendhunter.com/trends/butter-london-heavy-medal-collection): The butter LONDON Heavy Medal Collection is Summer-Games Ready (Category: Art & Design) Implication: Innovative nail polish brands can capitalize on the growing demand for unique and trend-setting nail colors. ## Recent trend clusters - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Athletic Timepieces](https://www.trendhunter.com/protrends/athletic-timepieces) (Fashion) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)