# Patriotic Libation Alcohol labels adopt nationalistic branding for proud consumers. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jul 14, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/patriotic-libation ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Patriotic Libation trend? **Patriotic Libation:** Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 3, 2014 to May 10, 2016 - Published: Jul 14, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Patriotic Libation trend ### Nationalistic Branding Companies are opting for a nationalist approach to branding that incorporates country-specific packaging to attract consumers drawn to iconic imagery and patriotic events. ### Patriotic Product Names Brands are renaming products with nationalistic themes and events to appeal to consumers' desire for patriotic expression. ### Patriotism in Product Design Designs for alcoholic beverages feature all-American themes and colors that evoke emotions of patriotism and national pride in consumers. ## What the Patriotic Libation trend means for industry ### For Alcoholic Beverages Nationalistic branding, patriotic product names, and patriotism in product design are trends influencing the alcoholic beverages industry. ### For Sporting Goods Brands have adopted nationalistic design in product artwork, labels and packaging, influencing the sporting goods industry with patriotic themes, sports teams, and events. ### For Food & Beverage Food and beverage brands are adopting nationalistic themes and imagery to attract consumers drawn to patriotic and iconic imagery, events, and slogans. ## Trend signals for Patriotic Libation Trend score 3.8 out of 10, from popularity 60%, activity 45%, freshness 8%. - Popularity: 60% - Activity: 45% - Freshness: 8% ## Examples of the Patriotic Libation trend 6 featured examples from Jun 3, 2014 to May 10, 2016. - [Summery Champagne Branding](https://www.trendhunter.com/trends/limited-edition-bottles): Chandon's Limited Edition Bottles Feature an All-American Label (Category: Lifestyle) Implication: Beverage companies can explore seasonal limited edition packaging to differentiate their products and create excitement among consumers. - [Patriotic American Alcohols](https://www.trendhunter.com/trends/american-rye-whiskey): Freedom Moonshine American Rye Whiskey Comes in Red, White and Blue (Category: Lifestyle) Implication: The packaging industry can offer innovative solutions for businesses looking to create DIY-style packaging, similar to the approach used by Tennessee Stillhouse for Freedom Moonsh… - [Patriotic Beer Labels](https://www.trendhunter.com/trends/patriotic-labels): Red, White & Blue Budweiser Labels Aim to Protect National Parks (Category: Lifestyle) Implication: Opportunity for beverage companies to incorporate patriotic packaging and support charitable causes to engage consumers. - [Patriotic Beer Rebrandings](https://www.trendhunter.com/trends/patriotic-beer): Budweiser Renames Itself "America" Until November Elections (Category: Lifestyle) Implication: The beverage industry can leverage rebranding campaigns like this to create product differentiation and emotional connections with consumers. - [Patriotic Beer Fridges](https://www.trendhunter.com/trends/national-anthem-beer-fridge): Molson's National Anthem Beer Fridge Makes You Sing for a Drink (Category: Unique) Implication: The alcohol industry can explore interactive marketing tactics to promote their brands and engage consumers in unique ways. - [Patriotic Baseball Wines](https://www.trendhunter.com/trends/major-baseball-leagues): Each of the Major Baseball Leagues Now Have a Team Wine Bottle (Category: Lifestyle) Implication: MLB's team-themed wine bottles are an example of how sports teams can expand into the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)