# Paternal Pampering Dads prioritize self-care as a form of stress relief. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 19, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/paternal-pampering ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Paternal Pampering trend? **Paternal Pampering:** Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. ## At a Glance - Evidence: 4 featured examples - Articles from: May 19, 2016 to May 31, 2017 - Published: Jun 19, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 90% men, 10% women - Primary generations: Gen X - Top markets: North America, Europe ## Themes within the Paternal Pampering trend ### Dad Self-Care Self-care products targeted towards fathers, supporting well-being and relaxation. ### Novelty Gift Kits Novelty gift kits consisting of items that poke fun at new responsibilities. ### Masculine Bath and Body Products Product lines, including bath bombs, soaps, and moisturizers, designed for men containing masculine scents. ## What the Paternal Pampering trend means for industry ### For Self-Care Opportunities for self-care product developers to design targeted products for a new market: fathers. ### For Gifts and Novelty Novelty gift companies can create more geared products for fathers, playing on fatherly duties. ### For Bath and Beauty Beauty and bath companies exploring the creation of product lines for men, breaking with traditional gender barriers in the industry. ## Workshop question How might you better align your brand offerings to the increasing importance placed on self-care and relaxation? ## Trend signals for Paternal Pampering Trend score 3.6 out of 10, from popularity 52%, activity 47%, freshness 8%. - Popularity: 52% - Activity: 47% - Freshness: 8% ## Examples of the Paternal Pampering trend 4 featured examples from May 19, 2016 to May 31, 2017. - [Curated Father's Day Giftboxes](https://www.trendhunter.com/trends/giftagrams-american-legends): Giftagram's 'American Legends' Box was Curated by Channing Tatum (Category: Lifestyle) Implication: The e-commerce industry has the opportunity to offer curated giftbox services, allowing customers to shop for unique and thoughtfully selected gifts. - [Masculine Father's Day Candles](https://www.trendhunter.com/trends/woodwick-candle): The AROMALAB Cedar Woodwick Candle is Blended with Men in Mind (Category: Art & Design) Implication: Opportunity for home fragrance companies to expand their product lines to be more inclusive and address the growing demand for gender-neutral scents. - [Humorous New Dad Kits](https://www.trendhunter.com/trends/gift-for-dads): This Novelty Gift for Dads Pokes Fun at New Responsibilities (Category: Lifestyle) Implication: The novelty gift industry has seen a surge in demand for humorous parenting products, like new dad kits, as consumers look for unique ways to celebrate parenthood. - [Fatherly Bath Bombs](https://www.trendhunter.com/trends/fathers-day-collection): Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad (Category: Fashion) Implication: The cosmetics and personal care industry can explore new product lines for men, tapping into the growing demand for gender-inclusive bath products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)