# Patchwork Prioritization Designers reclaim retro patchwork denim as contemporary statement wear. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 19, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/patchwork-prioritization ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Patchwork Prioritization trend? **Patchwork Prioritization:** As tastemakers channel the spirit of the 1970s by revisiting patchwork denim, consumers are making the most of the style in the form of statement pieces suited to be paired with more simplistic wardrobe staples. This shift highlights the departure from an industry moment of function-first denim simplicity with uses of denim that feel more individualized, which can be seen as a reaction to the laid back fashions in the wake of the athleisure craze. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 26 to Feb 13, 2018 - Published: Feb 19, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Patchwork Prioritization trend ### Patchwork Denim The resurgence of patchwork denim in the fashion industry creates an opportunity for businesses to reimagine the material to create new styles. ### 70s Style Revival The popularity of vintage and retro styles from the 70s offers an opportunity for businesses to draw inspiration from the past to create new statement pieces. ### Sustainable Fashion Incorporating sustainable practices and recycled materials into denim wear can create ripple effects and innovative solutions in the industry. ## What the Patchwork Prioritization trend means for industry ### For Fashion The fashion industry can draw inspiration from the resurgence of patchwork denim to create new styles and statement pieces. ### For Sustainability The incorporation of recycled and sustainable materials in denim wear presents an opportunity for the sustainability industry to provide innovative solutions and practices. ### For Retail The denim wear market offers an opportunity for businesses to collaborate and reimagine the material to create new styles and collections, as seen in the Wrangler and Peter Max collaboration. ## Workshop question How can you elevate former wardrobe staples in order to overcome athleisure fashion malaise? ## Trend signals for Patchwork Prioritization Trend score 3.5 out of 10, from popularity 42%, activity 56%, freshness 8%. - Popularity: 42% - Activity: 56% - Freshness: 8% ## Examples of the Patchwork Prioritization trend 5 featured examples from Jan 26 to Feb 13, 2018. - [Radically Patched Denim Wear](https://www.trendhunter.com/trends/denim-wear): Phlemuns' Jean Capsule is Creative, Groovy and 70s-Inspired (Category: Eco) Implication: Fashion companies can incorporate 70s-inspired denim wear, sustainable practices, and androgynous designs into their collections to attract niche markets and stay ahead of trends. - [Collaborative Patterned Denim Wear](https://www.trendhunter.com/trends/wrangler-and-peter-max): Wrangler and Peter Max Joined to Create a Colorful Collection (Category: Fashion) Implication: Fashion retailers can leverage the trend of collaborative patterned denim wear to offer unique and eye-catching collections to their customers. - [Forward-Thinking Spring Lines](https://www.trendhunter.com/trends/gstar-raw-spring): G-Star Raw's Spring/Summer 2018 Line Was Designed in Its Denim Lab (Category: Fashion) Implication: Exploring innovation opportunities in lightweight jackets, well-fitted denim, and stylish outerwear. - [Simplistic Portland Fashion](https://www.trendhunter.com/trends/olderbrother): The New Olderbrother Collection Was Presented with a Lookbook (Category: Fashion) Implication: The sustainable fashion industry can benefit from partnering with clothing labels to incorporate eco-friendly materials in producing simplistic yet visually appealing garments. - [Avant-Garde Patchwork Fashion](https://www.trendhunter.com/trends/schepers-bosman): Schepers Bosman Premiered Its Fall/Winter Collection in Paris (Category: Fashion) Implication: Opportunities for fashion designers to experiment with patchwork techniques and unconventional inspirations. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)