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# Patch Care
Anti-wrinkling treatments come in stick-on patches.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 30, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/patch-care

## Key Figures

- Trend score: 4.8/10
- Evidence articles: 6

## What is the Patch Care trend?

**Patch Care:** Products in the form of patches that deliver anti-aging ingredients provide targeted spot treatment, and that physically smooth the skin with their application process alone, are on the rise in the world of beauty.

## The consumer insight behind the Patch Care trend

Consumers who follow trends in skincare are often looking for products that maximize efficacy while minimizing effort. With long and drawn out self-care routines creating an opposite reaction where more consumers are prioritizing convenience now, products that promise both efficiency and ease are highly valuable.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Jul 24, 2017 to Dec 13, 2019
- Published: Apr 30, 2019
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Patch Care trend

### Anti-aging Patches

Skincare patches that deliver anti-aging ingredients provide targeted spot treatment, and physically smooth the skin with their application process alone.

### Micro-needling Patches

Micro-needling patch technology is being incorporated into wrinkle-reducing products to plump and smooth the skin.

### Mood-Boosting Patches

Eye patches with aromatherapy ingredients that provide both cosmetic and therapeutic benefits.

## What the Patch Care trend means for industry

### For Skincare

Skincare companies can incorporate trend-setting patches into their product lines to provide targeted and efficient spot treatment that effectively addresses common skincare concerns.

### For Beauty

Within the realm of beauty, disruptive technology that combines specific and innovative ingredients with ease of use provides consumers with a competitive value proposition.

### For Retail

As seen with the success of Sephora's Peace Out Wrinkles patches, retail companies that strategically promote the benefits of innovative products can see high demand for these alternative products.

## Workshop question

How could your brand develop a product that's effective but requires minimal effort to use?

## Trend signals for Patch Care

Trend score 4.8 out of 10, from popularity 77%, activity 60%, freshness 9%.

- Popularity: 77%
- Activity: 60%
- Freshness: 9%

## Examples of the Patch Care trend

6 featured examples from Jul 24, 2017 to Dec 13, 2019.

- [Wrinkle-Reducing Micro-Needling Patches](https://www.trendhunter.com/trends/peace-out-wrinkles): The Peace Out Wrinkles is an Overnight Wrinkle Treatment (Category: Fashion)
  Implication: Disruptive innovation opportunity: Develop innovative skincare products and treatments that leverage micro-needling for targeted and effective results.
- [Mood-Boosting Eye Patches](https://www.trendhunter.com/trends/eye-patches): Patchology's moodpatch Series is Made with Aromatherapy Ingredients (Category: Fashion)
  Implication: The beauty industry can explore innovating eye products that offer mood-boosting benefits through the use of aromatherapy ingredients.
- [Men's Anti-Aging Patches](https://www.trendhunter.com/trends/silicone-patches): SiO Beauty's 'SiO for Him' Introduces Wrinkle Repair Silicone Patches (Category: Fashion)
  Implication: Skincare industry can explore the development of silicone face patches and specialized anti-aging products for men.
- [Overnight Facelift Patches](https://www.trendhunter.com/trends/sio-beauty-facelift-set): The SiO Beauty Facelift Set Prevents and Reduces Wrinkles at Night (Category: Fashion)
  Implication: Companies in the beauty industry can create innovative products and treatments like overnight facelift patches for their customers with anti-aging skin care goals.
- [Chin-Lifting Skincare Patches](https://www.trendhunter.com/trends/skincare-patch): The Dr. Jart+ Dermask Neck & Chin Lift Patches Reduce Aging Effects (Category: Fashion)
  Implication: Disruptive innovation opportunity: Develop innovative skincare formulas and products to target specific signs of aging, such as sagging skin in the neck and chin area.
- [Gem-Shaped Mini Face Masks](https://www.trendhunter.com/trends/face-mask-patch): Pacifica's Single-Use Face Mask Patches are for Targeted Spots (Category: Fashion)
  Implication: The beauty and skincare industry can explore the integration of crystal elements into their products to tap into the growing interest in crystal-infused skincare.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
