# Password Paranoia As identities become more rooted online, digital security is taken further. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 13, 2013 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/password-paranoia ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Password Paranoia trend? **Password Paranoia:** Many consumers believe the more accounts they have online, the more accessible their information. This paranoia has created a higher demand for digital security that stretches beyond the password. Thus, companies are integrating extra measures to ensure consumers feel secure, showing an understanding of the fact that for many tech-savvy citizens, online information is as valuable as any tangible good. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 16, 2012 to May 7, 2013 - Published: May 13, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Password Paranoia trend ### Extra Security Measures Companies are integrating extra security measures to ensure consumers feel secure beyond just passwords. ### Innovative Password Alternatives New forms of secure passwords, such as fingerprint-activated USB sticks and Mix-and-Match Verification tools are on the rise. ### Trusted Friends Trusted Contacts service allows users to recover their Facebook passwords faster by having their friends help them verify their identity. ## What the Password Paranoia trend means for industry ### For Technology & Security In order to keep pace with increasing consumer demand for digital security beyond simple passwords, technology and security companies are developing new and innovative ways to keep online identities secure. ### For Financial Services Innovative forms of secure payment methods and credit cards with extra-secure passwords such as one-time passwords are needed to keep transactions secure and protect against fraud. ### For Social Media & Networking With the increasing importance of online identities and the vast amounts of personal data stored online, social media and networking companies must continue to innovate and find new ways to protect user information. ## Trend signals for Password Paranoia Trend score 3.4 out of 10, from popularity 64%, activity 31%, freshness 8%. - Popularity: 64% - Activity: 31% - Freshness: 8% ## Examples of the Password Paranoia trend 5 featured examples from Jun 16, 2012 to May 7, 2013. - [Password-Unlocking Apps](https://www.trendhunter.com/trends/ford-keyfree-login): The Ford KeyFree Login Promotes the Car Company's Hand-Free Technology (Category: Autos) Implication: Opportunity for car manufacturers to expand into the tech industry by creating innovative hands-free and keyless access technologies. - [Touchscreen Credit Cards](https://www.trendhunter.com/trends/mastercard-display-card): The MasterCard Display Card Allows People to Create One-Time Passwords (Category: Unique) Implication: The financial services industry will benefit from increased security and additional features with the rise of touchscreen credit cards. - [Fingerprint Password Protectors](https://www.trendhunter.com/trends/identity-cards): Secure Your Personal Information with myIDkey Identity Cards (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop cutting-edge security measures, such as biometric authentication and self-erasing storage, to protect personal information from potentia… - [Password-Eliminating Security Services](https://www.trendhunter.com/trends/passboard): Passboard Lets Users Mix and Match Verification Tools (Category: Tech) Implication: Passboard is a disruptive innovation opportunity within the mobile security industry, offering a new approach to authentication. - [Friend-Trusting Facebook Tools](https://www.trendhunter.com/trends/facebook-password-recovery-trusted-contacts1): Trust Your Friends to Help You Recover your Facebook Password (Category: Tech) Implication: The 'Trusted Contacts' feature by Facebook introduces a new layer of security to social media platforms, paving the way for other social media companies to explore similar securit… ## Recent trend clusters - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) - [Portable Power](https://www.trendhunter.com/protrends/portable-power1) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) All articles: [Tech](https://www.trendhunter.com/tech)