# Password Connectivity Thwarting security hacks, users turn to password-protecting technology. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Dec 17, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/password-connectivity ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Password Connectivity trend? **Password Connectivity:** With consumers continuously turning to online resources for both entertainment and necessities, their personal information becomes increasingly vulnerable to threats. Seeking to protect personal data, users are turning to connected technology and apps to not only hide sensitive information, but also create a more streamlined method of accessing sensitive data while on-the-go. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 9, 2015 to Mar 24, 2016 - Published: Dec 17, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Password Connectivity trend ### Connected Privacy Apps Privacy apps like Kibo are rising in popularity due to increasing concerns over security hacks and vulnerability of online personal data. ### Password Security Devices There is a rise in devices like Passfort and EveryKey that protect passwords from hackers and improve accessibility to personal accounts. ### Password Recovery Tools Tools like Reset Key and GateKeeper 2.0 provide easy and secure password recovery options for forgotten passwords. ## What the Password Connectivity trend means for industry ### For Cyber Security With increasing instances of security breaches, businesses can capitalize on developing new software, apps, and devices that can protect against these threats. ### For Consumer Electronics The rise in demand for password protection devices presents opportunities for businesses to develop and market such products to consumers. ### For Personal Data Management As consumers become more aware of online privacy concerns, businesses can develop tools and services that help manage personal data privacy and security. ## Workshop question In what ways can your brand establish a deep sense of trust with your consumers? ## Trend signals for Password Connectivity Trend score 4.0 out of 10, from popularity 65%, activity 45%, freshness 8%. - Popularity: 65% - Activity: 45% - Freshness: 8% ## Examples of the Password Connectivity trend 5 featured examples from Oct 9, 2015 to Mar 24, 2016. - [Password-Protecting Keychains](https://www.trendhunter.com/trends/passfort): The Passfort Will Keep Your Sensitive Data Safe From Hackers (Category: Tech) Implication: Integrating Passfort-like password security devices into cybersecurity solutions can provide stronger data protection for businesses and individuals alike. - [Wireless Password Protectors](https://www.trendhunter.com/trends/password-keeper): The 'GateKeeper 2.0' Password Keeper Unlocks Your PC Automatically (Category: Tech) Implication: The technology industry can benefit from developing new and innovative wireless password protection devices and password management systems. - [Message-Concealing Apps](https://www.trendhunter.com/trends/hide-private-information): This Mobile Application Helps Users Hide Private Information (Category: Tech) Implication: Opportunity for developers to create and improve mobile apps with advanced privacy features. - [Keychain Password Keepers](https://www.trendhunter.com/trends/master-key-system): The 'EveryKey' Master Key System Keeps Passwords Secure Yet Accessible (Category: Tech) Implication: The technology industry can benefit from developing similar password keepers and proximity authentication solutions. - [Password-Resetting Keys](https://www.trendhunter.com/trends/password-recovery-tool): This Password Recovery Tool Helps When Credentials are Forgotten (Category: Tech) Implication: The cybersecurity industry can leverage password recovery tools to enhance user experience and improve security measures. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)