# Partyvertising Campaigns use soirees and disorder to communicate fun & hip culture. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 1, 2012, updated Mar 14, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/partyvertising ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Partyvertising trend? **Partyvertising:** A good party is often associated with engaging fun and a touch of disaster, which are exactly what brands are cooking up for their recent marketing campaigns. Ranging from print ads featuring crowded and chaotic soirees to upbeat, party-filled videos, these campaigns appeal to young (and young at heart) consumers who embrace excitement and disorder while allowing a brand to deliver the image of having a cool, fun-filled culture. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 10, 2011 to Feb 22, 2012 - Published: Mar 1, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Partyvertising trend ### Disorderly Party Campaigns Brands are using chaotic images of rowdy parties to captivate millennial consumers and present a youthful image. ### Interactive Campaigns Interactive campaigns that encourage participation and engagement are becoming more and more popular as brands try to make an impression on consumers. ### Sustainability in Hospitality Hospitality providers are focusing on sustainability and reducing their environmental footprint to appeal to eco-conscious travellers. ## What the Partyvertising trend means for industry ### For Fashion Industry Fashion brands are leveraging party scenes and clothing to create compelling, aspirational marketing campaigns. ### For Consumer Technology Industry Consumer technology companies are creating products and services that enhance the party experience, including music speakers, lighting systems, and smartphone apps. ### For Hospitality Industry Hotels and resorts are adopting eco-friendly practices and marketing them to appeal to travellers who prioritize sustainability. ## Trend signals for Partyvertising Trend score 4.7 out of 10, from popularity 74%, activity 58%, freshness 8%. - Popularity: 74% - Activity: 58% - Freshness: 8% ## Examples of the Partyvertising trend 7 featured examples from Nov 10, 2011 to Feb 22, 2012. - [Crowded Club Campaigns](https://www.trendhunter.com/trends/michael-kors-holiday-2011): Michael Kors Holiday 2011 Ads Showcase a Good Time (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate AI-powered personal stylist tools into e-commerce websites to provide personalized fashion recommendations. - [Disordered Dinner Party Campaigns](https://www.trendhunter.com/trends/lanvin-spring-summer-2012): Lanvin Spring Summer 2012 by Steven Meisel is Stylishly Chaotic (Category: Fashion) Implication: Opportunity for fashion brands to break away from traditional campaign norms and experiment with more unconventional and exciting approaches. - [Disheveled Party Animal Campaigns](https://www.trendhunter.com/trends/aqua-by-aqua-fall-winter-2011): The Aqua by Aqua Fall/Winter Ad Campaign Gets Messy (Category: Naughty) Implication: Disruptive innovation opportunity: Integrate experiential marketing and unconventional ad campaigns to captivate customers and differentiate from competitors in the crowded fashio… - [Responsible Party Hotels](https://www.trendhunter.com/trends/cosmopolitan-of-las-vegas-campaign): The Cosmopolitan of Las Vegas Campaign is Light-Hearted and Posh (Category: Eco) Implication: Disruptive innovation opportunity: Integrate sustainable practices into the luxury hotel industry to attract environmentally-conscious consumers. - [Apparel Brand House Parties](https://www.trendhunter.com/trends/tommy-hilfiger-holiday-par-tay): Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun (Category: Marketing) Implication: Fashion brands can create innovative campaigns and experiences that connect with consumers and showcase their collections. - [Nerd Party Lessons](https://www.trendhunter.com/trends/srs-btv25-wireless-speaker): Sony's 'A Geek's Guide to Get Girls' Promotes SRS-BTV25 Wireless Speaker (Category: Pop Culture) Implication: Consumer electronics companies can use web series to promote their products and increase brand awareness. - [Partying Cross-Dresser Ads](https://www.trendhunter.com/trends/red-off-campaign): The Red Off Campaign Hides Nighttime Escapades From the Day (Category: Marketing) Implication: The personal care industry can explore opportunities to develop and market discreet products that help individuals conceal physical evidence of their activities. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)