# Party-Friendly Gaming Face-to-face games get a portable, party-themed overhaul to appeal to adults. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 7, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/partyfriendly-gaming ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Party-Friendly Gaming trend? **Party-Friendly Gaming:** Appealing to an older audience, face-to-face games are taking on new designs and thematic elements that lend themselves nicely for use in adults' social situations. Whether through an explicit drinking element, or simply through portability and simplicity, brands are taking note of adults' desire to participate in games and return to their youth in a grown-up way. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 24, 2015 to Apr 5, 2016 - Published: Jul 7, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Party-Friendly Gaming trend ### Adult-Themed Face-to-Face Games Games are becoming more adult-friendly with new designs and themes, leading to more social situations which should present opportunities for brands to create playful party items. ### Tailgate Party Accessories As people try to think of new ways to liven up tailgates, pickup trucks have become a hub of entertainment, in which drinking games are popular and could offer opportunities for innovative products to be developed. ### Compact, Nostalgic, and Addictive Card Games With a growing demand for nostalgia that requires less screen time, brands can develop easily accessible and compact card game sets that can cater to younger audiences while also appealing to parents who want their children to enhance their memory and strategic skills. ## What the Party-Friendly Gaming trend means for industry ### For Party and Entertainment Supplies Manufacturers can create new supplies, accessories, and items that could stimulate conversation and enjoyment around drinking and adult-themed games. ### For Automotive Companies can focus on developing and selling accessories that can build a relationship between tailgating and automobiles. ### For Toy and Game Manufacturing Card and board game manufacturers can target the demand for nostalgia and strategy-based learning and introduce new, compact, and addictive games. ## Workshop question How can your brand tap into adult consumers' desire for elevated play-related experiences? ## Trend signals for Party-Friendly Gaming Trend score 3.6 out of 10, from popularity 54%, activity 46%, freshness 8%. - Popularity: 54% - Activity: 46% - Freshness: 8% ## Examples of the Party-Friendly Gaming trend 5 featured examples from Sep 24, 2015 to Apr 5, 2016. - [Deceptive Strategy Card Games](https://www.trendhunter.com/trends/strategy-card-game): The 'GG' Strategy Card Game Takes Only 15-Minutes to Play (Category: Life-Stages) Implication: The success of 'GG' Strategy Card Game demonstrates the potential for growth and innovation within the game development industry, particularly in the realm of deceptive strategy c… - [Pickup Truck Drinking Games](https://www.trendhunter.com/trends/game-of-beer-pong): The Tailgate Pong Accessory Enables a Game of Beer Pong While Parked (Category: Life-Stages) Implication: The automotive industry has an opportunity to develop more tailgate party accessories that cater to the needs of truck owners. - [Sneaker-Inspired Trivia Games](https://www.trendhunter.com/trends/the-sneaker-game): 'The Sneaker Game' is a Fun Activity for Footwear Fanatics (Category: Life-Stages) Implication: Disruptive Innovation Opportunity: Introduce unique gaming experiences that cater to specific interests, such as sneaker trivia games. - [Adult-Oriented Board Games](https://www.trendhunter.com/trends/classic-party-game): 'Odious Lists' is an Outrageous Spin on a Classic Party Game (Category: Pop Culture) Implication: There is a market opportunity for game developers to create more adult-oriented board games to satisfy the growing demand. - [Boozy Block-Building Games](https://www.trendhunter.com/trends/jenga-game): This Re-Invented Jenga Game Incorporates Playful Recreational Drinking (Category: Life-Stages) Implication: The gaming industry can explore opportunities to develop more creative and engaging drinking games like Drunken Tower. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)