# Participatory Discount Retailers exchange discounts for action-oriented involvement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 16, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/participatory-discount ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Participatory Discount trend? **Participatory Discount:** Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 14, 2013 to Oct 9, 2015 - Published: Sep 16, 2014 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Participatory Discount trend ### Action-Based Loyalty Programs Consumers are being rewarded for their actions, rather than only for their purchases, creating opportunities for retailers to engage with consumers in new ways. ### Participatory Environmental Programs Consumers are incentivized to participate in environmental initiatives, creating opportunities for retailers to provide products and services that promote environmental sustainability. ### Health Rewards and Incentives Businesses are offering incentives to reward people who engage in healthy activities or make healthy choices, creating opportunities for retailers to promote health and wellness products. ## What the Participatory Discount trend means for industry ### For Retail Retailers are using action-based loyalty programs to build stronger relationships with consumers and promote customer engagement. ### For Food and Beverage Restaurants and grocery stores are incentivizing healthy choices and environmental sustainability, creating opportunities for businesses to promote healthy and eco-friendly options. ### For Healthcare and Insurance Insurance companies and healthcare providers are offering rewards and incentives for healthy behavior, creating opportunities for businesses to promote health and wellness products and services. ## Trend signals for Participatory Discount Trend score 4.8 out of 10, from popularity 79%, activity 57%, freshness 8%. - Popularity: 79% - Activity: 57% - Freshness: 8% ## Examples of the Participatory Discount trend 5 featured examples from Oct 14, 2013 to Oct 9, 2015. - [Health Food Shopping Rewards](https://www.trendhunter.com/trends/healthy-eating-incentives): This Insurance Policy Offers Monetary Healthy Eating Incentives (Category: Lifestyle) Implication: The health insurance industry can develop innovative policies and incentives to encourage healthy eating and reduce premiums. - [Action-Based Loyalty Apps](https://www.trendhunter.com/trends/customer-rewards): Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases (Category: Marketing) Implication: The retail industry can benefit from implementing similar action-based loyalty programs to increase customer loyalty and retention. - [Impression Rewarding Restaurants](https://www.trendhunter.com/trends/not-a-burger-stand): Not A Burger Stand Offers Discounts to People Doing Impressions (Category: Business) Implication: Restaurants in the industry can explore the potential of impression marketing as a way to attract new customers and create unique dining experiences. - [Rewarding Activity Trackers](https://www.trendhunter.com/trends/store-discounts): This Retail Chain Rewards Healthy Habits with Store Discounts (Category: Marketing) Implication: Retailers can leverage activity trackers to boost customer engagement and promote healthier choices while providing incentives. - [Food Waste Discounts](https://www.trendhunter.com/trends/exchange-food-waste): Diners Exchange Food Waste for Reduced Restaurant Rates (Category: Lifestyle) Implication: With pioneering restaurant programs offering discounted meals in exchange for food waste, other restaurants can follow the trend in order to reduce waste-related costs. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)