# Parisian Affair Fashion focuses on the City of Love for inspiration. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 23, 2012, updated Mar 27, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/parisian-affair ## Key Figures - Trend score: 5.7/10 - Evidence articles: 7 ## What is the Parisian Affair trend? **Parisian Affair:** Parisian style has always been something fashionistas crave and designers look to for inspiration, but now, more than ever, French-inspired fashions are taking over the runways and are even appearing at mass retailers like Target. Using Parisian chic as the foundation for design, designers can infuse a sophistication and polish that styles influenced by other cultures and cities don't always possess. While the previous years saw style mavens flocking to rebellious punk-rock styles and the like, 2012 sees a new direction in classics and conservatism, both of which fit right in line with the Parisian aesthetic. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 6, 2011 to Jan 11, 2012 - Published: Jan 23, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Parisian Affair trend ### Parisian Chic French-inspired fashion is taking over the runways and is even appearing at mass retailers like Target. ### Vintage Parisian Glamor A new trend in classics and conservatism is taking place, both of which fit right in line with the Parisian aesthetic. ### Casual Parisian Chic Chic Parisian Mass Fashion is making French-inspired designs affordable and casual. ## What the Parisian Affair trend means for industry ### For Fashion Industry The fashion industry should focus on designing French-inspired fashion that is affordable and accessible to a mass market. ### For Retail Industry Retailers can capitalize on French-inspired fashion by stocking inventory that is both affordable and accessible to a mass market. ### For Marketing Industry Marketers should focus on promoting French-inspired fashion to a wider audience by drawing influences from classic and conservative styles. ## Trend signals for Parisian Affair Trend score 5.7 out of 10, from popularity 77%, activity 86%, freshness 8%. - Popularity: 77% - Activity: 86% - Freshness: 8% ## Examples of the Parisian Affair trend 7 featured examples from Nov 6, 2011 to Jan 11, 2012. - [Chic Parisian Mass Fashion (UPDATE)](https://www.trendhunter.com/trends/jason-wu-for-target-lookbook): Check Out the Full Jason Wu for Target Lookbook (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce a new line of affordable fashion that incorporates French-inspired designs. - [Parisian Glamor Pictorials](https://www.trendhunter.com/trends/Mode-de-Circonstance): 'Mode de Circonstance' is Alluring (Category: Pop Culture) Implication: Disruptive innovation opportunity: Infusing French glamor into fashion designs and collections. - [Carefree Parisian Styles](https://www.trendhunter.com/trends/louis-vuitton-cruise-2012): Arizona Muse Looks Lovely & Chic in Louis Vuitton Cruise 2012 Catalog (Category: Fashion) Implication: Fashion brands can leverage the trend of charming and sophisticated lookbooks to showcase their collections and attract customers. - [Vintage-Inspired Parisian Pictorials](https://www.trendhunter.com/trends/thairine-garcia-for-marie-claire-brazil): The Thairine Garcia for Marie Claire Brazil Shoot is Glam (Category: Pop Culture) Implication: There is an opportunity for disruptive innovation in the fashion industry by creating new and innovative designs that bring together vintage-inspired aesthetics and modern fashion. - [Elegant Parisian Outerwear](https://www.trendhunter.com/trends/a-p-c-2012-spring-summer-collection): The A.P.C. 2012 Spring/Summer Collection is European Chic (Category: Fashion) Implication: The fashion industry is ripe for innovation in lightweight outerwear and vintage styles. - [Beret-Topped Parisian Collections](https://www.trendhunter.com/trends/alice-olivia-pre-fall-2012): The Alice + Olivia Pre-Fall 2012 Collection is Parisian Chic (Category: Fashion) Implication: Fashion brands can draw inspiration from Parisian glamor to update their collections. - [Romantically Broody Fashion](https://www.trendhunter.com/trends/gemma-kahng-spring-2012): The Gemma Kahng Spring 2012 is Modern Victorian (Category: Fashion) Implication: The fashion industry can embrace modern Victorian designs and broody palettes by incorporating sustainable materials in the design process and digital printing technology. ## Recent trend clusters - 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