# Competitive Parenting The millennial parenting style is shaped by socially driven concerns. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 25, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/parental-triumph ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Competitive Parenting trend? **Competitive Parenting:** Growing up in a digital age has shaped and informed the way millennials approach parenting. Feeling a socially driven desire to conquer child-rearing, millennial parents offer their children the best of the best, turning to organic food, luxury baby products and online parenting networks for reassurance and recognition. The millennial generation is ultimately so motivated by social acceptance they feel an incredible, unprecedented pressure to succeed at being a parent. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 29 to Nov 13, 2015 - Published: Nov 25, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Competitive Parenting trend ### Socially driven parenting Millennial parents are motivated by social acceptance, creating pressure to provide the best of the best for their children. ### Digital parenting resources Websites, apps and blogs targeted toward contemporary parenting needs are becoming increasingly popular for new parents. ### Parental self-care and humor Parenting-oriented content is including more attention to self-care and humor for parents to destress and find humor in their everyday life. ## What the Competitive Parenting trend means for industry ### For Organic and natural baby products Creating a branding strategy that emphasizes organic, natural ingredients for baby products could be successful given the attention millennial parents are giving to what their children consume. ### For Digital parenting resources Developing digital resources with the latest innovations in social media and technology to assist new parents, particularly modern fathers, could be a disruptive innovation opportunity. ### For Parent-inspired entrepreneurial grants Creating grant programs for parents, particularly new parents, could encourage entrepreneurship by breaking down the barriers between parenting and business. ## Workshop question How does your brand suit the needs of the Millennial parents' competitive nature? ## Trend signals for Competitive Parenting Trend score 3.8 out of 10, from popularity 58%, activity 48%, freshness 8%. - Popularity: 58% - Activity: 48% - Freshness: 8% ## Examples of the Competitive Parenting trend 7 featured examples from Jan 29 to Nov 13, 2015. - [Baby Food Brand Activations](https://www.trendhunter.com/trends/baby-consumer): Ella's Kitchen Hosted a Pop-up Event Featuring 150 Baby Consumers (Category: Lifestyle) Implication: The baby food industry could continue to innovate with new products and packaging that appeal to millennial parents' desire for organic and healthy options. - [Emotional Mom Blogs](https://www.trendhunter.com/trends/motherhood-stories): Kristen Hedges Builds Community by Sharing Moving Motherhood Stories (Category: Pop Culture) Implication: The mommy blogging industry can explore innovative ways to facilitate community building among its audience, leveraging technology and social media platforms. - [Real Food Blogs](https://www.trendhunter.com/trends/mommy-blogger): Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products (Category: Pop Culture) Implication: The food and beverage industry has the opportunity to capitalize on the real food movement by creating healthier and more nutritious options for consumers. - [Entrepreneurial Parent Programs](https://www.trendhunter.com/trends/parenting-and-business): First Years' 'Parentpreneur Grant' Fuses Parenting and Business (Category: Business) Implication: The Parentpreneur Grant Program provides funding opportunities for small businesses in various industries. - [Parental Merit Badges](https://www.trendhunter.com/trends/accomplishments-of-parents): The ‘Parent Merit Badge’ Honors Overlooked Accomplishments of Parents (Category: Art & Design) Implication: Creating new products, services, and experiences to support and celebrate parenting. - [Paternal Lifestyle Guides](https://www.trendhunter.com/trends/parenting-website): 'Fatherly' is a New Parenting Website Designed for Modern Fathers (Category: Tech) Implication: The industry of parenting websites has opportunities for disruptive innovation in personalized content curation, targeted advertising, and partnerships with experts and consultant… - [Comical Parenting Ads](https://www.trendhunter.com/trends/similac-commercial): Similac's Commercial Reveals the Realities of Competitive Parenting (Category: Lifestyle) Implication: Developing innovative products that cater to the specific needs and preferences of different parenting styles and groups. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)