# Parental Indulgence Seeking luxury, parents turn to lavish infant goods as a pragmatic alternative. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 9, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/parental-indulgence ## Key Figures - Trend score: 3.8/10 - Evidence articles: 8 ## What is the Parental Indulgence trend? **Parental Indulgence:** With parenthood often requiring priorities to shift to the needs and well-being of others, personal interests can easily be overshadowed by such developing responsibilities. Seeking to maintain everyday duties without sacrificing inherent desires, parents are turning to lavish, designer-made infant goods, speaking to a desire to preserve one’s need for indulgence, even amid such substantial life changes. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 10, 2013 to May 8, 2014 - Published: May 9, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Parental Indulgence trend ### Luxury Infant Goods The trend towards luxury infant goods is driven by parents seeking to maintain everyday duties without sacrificing inherent desires. ### Designer Baby Accessories Designer brands are expanding their product lines to include baby accessories, tapping into a growing market for stylish and unique options for parents and infants. ### Sophisticated Childrenswear The trend towards sophisticated childrenswear is driven by a desire among parents to introduce kids to style and quality fashion from a young age. ## What the Parental Indulgence trend means for industry ### For Fashion Retail Fashion retailers can capitalize on the growing trend towards luxury infant goods and designer baby accessories by expanding their product lines to meet demand from parents. ### For Online Retail Online retailers can leverage the trend towards sophisticated childrenswear by creating curated collections of high-quality, stylish children's clothing and accessories. ### For Luxury Goods Luxury goods companies can extend their product offerings to include items for children, tapping into the growing demand for high-end, designer baby goods. ## Trend signals for Parental Indulgence Trend score 3.8 out of 10, from popularity 53%, activity 53%, freshness 8%. - Popularity: 53% - Activity: 53% - Freshness: 8% ## Examples of the Parental Indulgence trend 8 featured examples from Mar 10, 2013 to May 8, 2014. - [Luxe Childrenswear Collections](https://www.trendhunter.com/trends/luxury-childrens-clothing): Les Enfantines' Luxury Children's Clothing is Refined (Category: Luxury) Implication: A growing market for high-end children's fashion brands to offer designer pieces made from luxurious materials. - [Designer Baby Accessories](https://www.trendhunter.com/trends/baby-carrier): This 'Cybex' Baby Carrier Comes from Designer Jeremy Scott (Category: Life-Stages) Implication: Manufacturers can incorporate unique and stylish designs into their baby products to cater to fashion-conscious parents. - [Upscale Designer Baby Accessories](https://www.trendhunter.com/trends/ralph-lauren-layette-line): The Ralph Lauren Layette Line is Baby Accessory Bliss (Category: Life-Stages) Implication: Luxury fashion brands can expand their product lines to include designer baby accessories and apparel. - [Lush Leather Booties](https://www.trendhunter.com/trends/baby-boots): These DIY Leather Baby Boots are Perfect for Fashion-Forward Parents (Category: Art & Design) Implication: The fashion industry can provide more affordable and stylish options for infants. - [Luxurious $50,000 Baby Soothers](https://www.trendhunter.com/trends/black-diamond-pacifier): This Black Diamond Pacifier is for the Extremely Pampered Toddler (Category: Life-Stages) Implication: The luxury baby products industry can explore the creation of high-end pacifiers, feeding accessories, and other extravagant baby essentials for affluent parents looking to spoil… - [Hip Designer Daddy Strollers](https://www.trendhunter.com/trends/jeremy-scott-fashion): This Jeremy Scott Fashion Callisto City Pram is Great for Young Dads (Category: Fashion) Implication: The hip designer daddy stroller trend highlights an opportunity for fashion brands to diversify their collections and expand into the baby product market. - [Sophisticated Infant Garments](https://www.trendhunter.com/trends/sophisticated-baby-clothes): Wolfechild's Sophisticated Baby Clothes Feature Grown-Up Detailing (Category: Life-Stages) Implication: Disrupting the baby clothing industry by introducing sophisticated and stylish options for parents who want more variety than just cutesy clothing options. - [Upscale Baby Car Seats](https://www.trendhunter.com/trends/maxicozi-pria-70): Maxi-Cozi Pria 70 Launched a Leather Edition for Traveling in Style (Category: Life-Stages) Implication: Manufacturers of baby products can capitalize on the growing demand for luxury and eco-friendly baby gear by developing innovative and high-quality products that meet the needs of… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)