# Parental Health Brands are prioritizing the mental health of parents and primary caregivers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 9, 2021 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/parental-health ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Parental Health trend? **Parental Health:** The mental health of parents and primary caregivers of children can be severely impacted by their responsibilities, and brands are aiming to address this with platforms and services that prioritize the mental wellbeing of people caring for children. ## The consumer insight behind the Parental Health trend Mental health is a growing topic of conversation in North America as activists and organizations aim to destigmatize it and ultimately address the mental health issues that impact everything from individual families to the economy. Consumers, dealing with unprecedented levels of stress between caring for children, working, and dealing with the fallouts from the ongoing pandemic, are in need of more mental health care now than ever before. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 21, 2020 to Mar 10, 2022 - Published: Feb 9, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Parental Health trend ### Focus on Parental Mental Health Brands and organizations are prioritizing the mental health of parents and primary caregivers ### Growing Importance of Mental Health Mental health is becoming a more prominent topic of conversation in North America ### Digital Support for Parents A growing number of digital platforms and apps are being developed to provide support and resources for new parents ## What the Parental Health trend means for industry ### For Mental Health Care Mental health care is increasingly in demand, especially as people grapple with additional stressors during the pandemic ### For Digital Health The development of platforms and apps to support mental health is a growing area within the digital health industry ### For Parenting Products and Services There is a growing need for products and services that support new parents' mental health and wellbeing ## Workshop question How could your brand support employee and/or customer wellbeing? ## Trend signals for Parental Health Trend score 3.4 out of 10, from popularity 50%, activity 40%, freshness 11%. - Popularity: 50% - Activity: 40% - Freshness: 11% ## Examples of the Parental Health trend 7 featured examples from Jan 21, 2020 to Mar 10, 2022. - [Black Maternal Health Platforms](https://www.trendhunter.com/trends/black-maternal-health-hub): Baby Tracking App The Bump Launches 'Black Maternal Health' Hub (Category: Social Good) Implication: The Black Maternal Health Hub can disrupt the healthcare industry by providing a much-needed platform to address Black maternal mortality. - [Eclectic Pregnancy Apps](https://www.trendhunter.com/trends/pregnancy-apps1): The Mum & Baby App is Information-driven & is Being Adopted Across the NHS (Category: Life-Stages) Implication: The healthcare industry can leverage pregnancy apps to improve patient outcomes, reduce costs, and increase patient satisfaction. - [Parental Mental Health Promotions](https://www.trendhunter.com/trends/waterwipes): WaterWipes is Gifting Parents a 3-Month Headspace Subscription (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate mental health support into existing healthcare systems or develop specialized mental health services for parents. - [Motherly Mental Health Campaigns](https://www.trendhunter.com/trends/maltesers): This New Maltesers Campaign Explores the Experience of Motherhood (Category: Marketing) Implication: Consumer goods companies can create campaigns that highlight the importance of mental health support for mothers and offer resources or partnerships with non-profit organizations. - [New Parent Mental Health Apps](https://www.trendhunter.com/trends/gidget): The Gidget App Helps Those Struggling with Perinatal Depression (Category: Lifestyle) Implication: Develop and enhance mental health services, resources, and technologies to support new parents dealing with perinatal depression and anxiety. - [Family-Specific Mental Health Platforms](https://www.trendhunter.com/trends/thefamilyhelpnetworkca): TheFamilyHelpNetwork.ca Launched a Mental Health Campaign (Category: Lifestyle) Implication: Opportunity for telehealth companies to expand their services to include mental health support for families. - [New Parent Advice Portals](https://www.trendhunter.com/trends/boober): boober is an Educational Platform That Connects Parents to Resources (Category: Lifestyle) Implication: The healthcare industry can use the model of boober to develop platforms that provide mental and emotional support to new parents. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)