Pared-Down Personal

Personal care brands push a minimalist brand identity for millennial appeal

Implications - Helping to establish a more trustworthy, transparent relationship with consumers, newcomer brands in the personal care space are increasingly focusing on minimalist, straightforward branding. Appealing to skeptical consumers and standing out in a market known for overblown claims, this approach is perfect for the millennial consumer.

Workshop Question - What would the most pared-down version of your brand look like? Who would it appeal to?
SCORE 8.5
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35,680 Total Clicks
Nov 17 - Mar 19
Fresh and Warm
Featured Examples
Clean French Cosmetics - Typology is a Millennial Beauty Brand with Simple, Sustainable Products
SCORE 9.5
Recent and Viral 709 Clicks Pub: Mar 4, 19
Clean French Cosmetics
Typology is a Millennial Beauty Brand with Simple, Sustainable Products
Typology is a new Millennial beauty brand founded by Made.com’s co-founder Ning Li that sets itself apart with cruelty-free products that are made with simple ingredients, sustainably packaged and... [More]
Minimalist Personal Care Concepts - La Vall Offers Rejuvenating Products in Elegant Packaging
SCORE 7.6
Hot 2,701 Clicks Pub: Nov 21, 17
Minimalist Personal Care Concepts
La Vall Offers Rejuvenating Products in Elegant Packaging
La Vall is an elegantly branded personal care line based in Valencia, Spain that combines a minimalist aesthetic with high quality products to offer the consumer a product that looks as good as it... [More]
Clinical Minimalist Skincare - Skinsmiths Takes a Minimalist Approach to Addressing Common Concerns
SCORE 6.3
This Year and Warm 518 Clicks Pub: Aug 27, 18
Clinical Minimalist Skincare
Skinsmiths Takes a Minimalist Approach to Addressing Common Concerns
Skinsmiths is a skin and appearance clinic that offers minimalist skincare solutions to help consumers look and feel their best. While there are plenty of minimalism-inspired personal care products... [More]
Superfood Skincare Collections - Bodhi & Birch's 'Superfood Series' Features Berries, Roots & More
SCORE 6.4
This Year and Warm 563 Clicks Pub: May 4, 18
Superfood Skincare Collections
Bodhi & Birch's 'Superfood Series' Features Berries, Roots & More
Since the emergence of superfoods, a number of superfood skincare products have emerged and now Bodhi & Birch is putting its own spin on the concept with an all-new five-piece ‘Superfood... [More]
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