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# Papercraft Credibility
Seeking authentic expression, consumers turn to custom paper-made gestures.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 25, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/papercraft-credibility

## Key Figures

- Trend score: 3.7/10
- Evidence articles: 6

## What is the Papercraft Credibility trend?

**Papercraft Credibility:** As vanity and materialistic views continue to dominant mainstream society, an emphasis on exterior aesthetics is becoming more common, often resulting in goods that lack emotional depth or meaning. Seeking to enhance everyday gestures with more personal appeal, individuals are turning to paper-made gifts to combine the sustainable, intimate nature of homemade papercrafts, signifying a preference for personalization over surface-level value.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Feb 26, 2013 to Mar 29, 2014
- Published: Apr 25, 2014
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia)

## Audience

- Gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Papercraft Credibility trend

### Personalization Trend

The rise in demand for authentic expressions and emotional depth in goods and gestures is driving the adoption of personalization trends in which consumers seek to enhance everyday gestures with more personal appeal

### Maker Movement Trend

The trend towards eco-friendly alternatives and intimate relationships with homemade crafts is driving the adoption of maker movement trends in which consumers are turning towards custom-made paper gifts

### Transformative Gifting Trend

The desire to add personality to gift-giving while keeping cost low is driving the adoption of transformative gifting trends in which paper-based gifts can be transformed into 3D sculptures, party invitations, animal gift wraps, and jewelry

## What the Papercraft Credibility trend means for industry

### For Handmade Paper Industry

Business professionals can invest in the handmade paper industry as consumers continue to seek personalization and emotional depth in gestures and goods

### For Eco-Friendly Industry

Business professionals can invest in the eco-friendly industry as consumers continue to seek sustainable alternatives to mainstream products and services

### For Crafting and DIY Industry

Business professionals can invest in the crafting and DIY industry as consumers continue to seek more intimate relationships and meaningful experiences with homemade crafts

## Trend signals for Papercraft Credibility

Trend score 3.7 out of 10, from popularity 47%, activity 57%, freshness 8%.

- Popularity: 47%
- Activity: 57%
- Freshness: 8%

## Examples of the Papercraft Credibility trend

6 featured examples from Feb 26, 2013 to Mar 29, 2014.

- [3D Paper House Invitations](https://www.trendhunter.com/trends/diy-paper-invitation): This Adorable DIY Paper Invitation is Loaded with Surprises (Category: Lifestyle)
  Implication: The paper craft industry can tap into the trend of DIY paper invitations by providing tools, materials, and inspiration for creative projects.
- [Achromatic Animal Gift Wrap](https://www.trendhunter.com/trends/animal-gift-wrap): This Mr. Printables DIY Turns Plain Paper into Fun Animal Gift Wrap (Category: Art & Design)
  Implication: Craft and DIY industries can tap into the increasing demand for DIY animal gift wrap kits, providing consumers with the necessary materials and instructions to create their own un…
- [DIY Bunny Ear Bags](https://www.trendhunter.com/trends/easter-gift-bags): Learn How to Make These Adorable Bunny Ear Easter Gift Bags (Category: Special)
  Implication: Opportunity for disruptive innovation in the craft and DIY industry to offer innovative tools, materials, and tutorials specifically for creating Easter-themed gift bags.
- [Upcycled Paper Bag Bouquets](https://www.trendhunter.com/trends/paper-bag-flowers): These Creative Roses are Made From Recycled Paper Bags (Category: Art & Design)
  Implication: The rising popularity of eco-friendly and unique gift options, such as upcycled paper bag bouquets, presents a disruptive innovation opportunity for businesses in the gift industr…
- [Ornamental Origami Greetings](https://www.trendhunter.com/trends/paper-flower-set): The Paper Flower Set Invites the Card Recipient to Create a Sculpture (Category: Art & Design)
  Implication: The greeting card industry can tap into interactive designs to create captivating and memorable products.
- [Peachy Place Cards](https://www.trendhunter.com/trends/dinner-party-diy): The Dinner Party DIY Project That is Sweet and Inexpensive (Category: Lifestyle)
  Implication: Opportunity for party planning businesses to stand out by offering unique DIY decor options.

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