# Eco Refinement As sustainable living expands, eco products get revamped for greater mass appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 28, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/paper-refinement ## Key Figures - Trend score: 5.3/10 - Evidence articles: 6 ## What is the Eco Refinement trend? **Eco Refinement:** As environmental awareness expands, efforts to make sustainable living more diverse and approachable are becoming more common. Seeking to create greater mass appeal, brands are revamping ordinary paper products and packaging with sophisticated allure, utilizing such techniques as handcrafted detailing and contemporary aesthetics. Creating unexpected imagery from traditionally simple and mundane eco material, these enhanced paper products reflect a shift toward more marketable methods of eco consciousness. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 30, 2013 to Apr 11, 2014 - Published: Apr 28, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Eco Refinement trend ### Elevated Eco Packaging Brands are revamping ordinary paper products and packaging with sophisticated allure, utilizing such techniques as handcrafted detailing and contemporary aesthetics, to make sustainable living more diverse and approachable. ### Convenient Minimalism Packaging designs are embracing a simplistic visual concept creating a sleek, modern, and practical look while changing the way beverages like wine are consumed. ### Exclusivity Imagery for Brands Enhancing brand logos with intricate and exclusive symbols and imagery to invite special attention thus creating a unique image. ## What the Eco Refinement trend means for industry ### For Food Industry Fast food and luxury food packaging are being revamped with minimalistic yet sophisticated designs, that elevate the experience for consumers. ### For Beverage Industry New beverage container designs are emerging with a clean and sleek look that is also practical for the consumers. ### For Retail Industry Brands are enhancing their logos with intricate and exclusive symbols and imagery to invite special attention thus creating a unique image. ## Trend signals for Eco Refinement Trend score 5.3 out of 10, from popularity 73%, activity 77%, freshness 8%. - Popularity: 73% - Activity: 77% - Freshness: 8% ## Examples of the Eco Refinement trend 6 featured examples from Jul 30, 2013 to Apr 11, 2014. - [Lavish Fast Food Packaging](https://www.trendhunter.com/trends/minimal-packaging): McDonald's Adopts Minimal Packaging for Its Luxury Burger Series (Category: Marketing) Implication: Exploring opportunities in the fast food industry to elevate the dining experience through packaging design. - [Divine Drawer-Like Cartons](https://www.trendhunter.com/trends/taj-mahal-tea-packaging): Taj Mahal Tea Packaging Invites Access in a Sophisticated Way (Category: Marketing) Implication: The food and beverage industry can explore drawer-like packaging concepts to enhance product presentation and convenience for consumers. - [Tabbed Bottle Branding](https://www.trendhunter.com/trends/oac-liqueur-packaging): OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message (Category: Lifestyle) Implication: Opportunity for alcoholic beverage companies to integrate personalized packaging and create seasonal flavored spirits to cater to holiday gifting demand. - [Wholesome Rice Paper Packaging](https://www.trendhunter.com/trends/rice-paper): Kim Soonhee's Rice Paper Branding is Simple & Evocative of Nature (Category: Lifestyle) Implication: Food companies can explore using unique materials and designs to create an eco-friendly and health-conscious image for their products. - [Elegant Boxed Wine Branding](https://www.trendhunter.com/trends/vin-grace): The Vin Grace Packaging Design Gives Displays a Sophisticated Design (Category: Art & Design) Implication: Innovation in packaging designs presents an opportunity for beverage companies to redefine their brand identity through creative designs. - [Exquisite Keyhole Packaging](https://www.trendhunter.com/trends/secret-location-branding): Secret Location Branding Suggests the Idea of Exclusive Access (Category: Marketing) Implication: Retailers can capitalize on exclusivity branding and elevated packaging to create an enhanced shopping experience and attract a discerning customer base. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)