# Paper Produce Produce, meat and dairy products use eco-friendly paper packaging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 20, 2023 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/paper-produce ## Key Figures - Trend score: 5.5/10 - Evidence articles: 6 ## What is the Paper Produce trend? **Paper Produce:** Products in fresh food aisles tend to come in single-use plastic packaging, but F&B brands are now offering paper-based packages, trays and sealing wraps for these items. These packages are recyclable or biodegradable, and don't contain the polyethylene film that's common in paper packaging. ## The consumer insight behind the Paper Produce trend Eco-conscious consumers are becoming more mindful of the fact that seemingly small consumption habits, like buying single-use plastics, make a difference on their environmental impact over time. Though more consumers are opting to shop sustainably, most are still choosing to make changes to their day-to-day purchases and habits on a micro scale for reasons like cost and efficacy. This gives brands the opportunity to align their sustainability goals with consumers' rituals and routines. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 24, 2021 to Sep 7, 2023 - Published: Jun 20, 2023 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Paper Produce trend ### Eco-Friendly Packaging F&B brands are now offering paper-based packages, trays and sealing wraps for fresh food like produce, meat, and dairy products as a sustainable alternative to plastic. ### Single-Use Plastic Reduction The rise of paper-based packaging across consumer products is a direct response to the increasing demand for sustainable alternatives to plastics. ### Renewable and Responsibly-Sourced Materials Food brands are exploring sources of packaging that use renewable and responsibly-sourced materials to align their sustainability goals with consumers' rituals and routines. ## What the Paper Produce trend means for industry ### For Food and Beverage Industry Food and beverage brands are exploring sustainable packaging as a way to address consumer demand for more eco-friendly products. ### For Packaging Industry The packaging industry is developing new sustainable materials and solutions for reducing single-use plastics in response to increased consumer demand. ### For Sustainability and Environmental Protection Industry Sustainability-focused companies can work to develop more eco-friendly packaging and promote consumer awareness around the importance of single-use plastic reduction. ## Workshop question How could your brand better align its sustainability goals with its customers' lifestyles? ## Trend signals for Paper Produce Trend score 5.5 out of 10, from popularity 81%, activity 66%, freshness 18%. - Popularity: 81% - Activity: 66% - Freshness: 18% ## Examples of the Paper Produce trend 6 featured examples from Apr 24, 2021 to Sep 7, 2023. - [Paper-Based Tray Packaging](https://www.trendhunter.com/trends/verday): Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling (Category: Eco) Implication: The packaging industry can benefit from disruptive innovation opportunities by developing sustainable and recyclable packaging solutions like paper-based trays. - [Reduced Plastic Produce Trays](https://www.trendhunter.com/trends/produce-tray): ProducePack Punnet Trays are a Paperboard Alternative to Plastic (Category: Eco) Implication: The packaging industry will have to embrace innovative and eco-friendly packaging design solutions like ProducePack Punnet trays. - [Paper-Based Yogurt Cups](https://www.trendhunter.com/trends/singleserve-oatmilk-yogurt): Nancy’s Probiotic Foods Sustainably Packages Single-Serve Oatmilk Yogurt (Category: Eco) Implication: The adoption of paper-based packaging in CPG is revolutionizing the way products are packaged and delivered to consumers, providing a sustainable solution for an industry that rel… - [Paper-Based Yogurt Cups](https://www.trendhunter.com/trends/chobani-paper-cup): The Chobani Paper Cup Helps to Reduce Plastic Use (Category: Eco) Implication: Exploring sustainable packaging solutions in the food and beverage industry to reduce plastic use and move towards a more eco-friendly approach. - [Reduced Material Food Packaging](https://www.trendhunter.com/trends/trayforma-barrpeel): The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open (Category: Marketing) Implication: The food packaging industry can benefit from adopting reduced material and sustainable packaging trends to meet consumer demands for eco-friendly products. - [Paper-Made Product Bundles](https://www.trendhunter.com/trends/paper-bundle-packaging): Mondi and ATS-Tanner Created Paper Bundle Packaging (Category: Marketing) Implication: The food and beverage industry can benefit from paper-based packaging trends by meeting consumer demand for eco-friendly packaging while also reducing food waste and improving pro… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)