# Paper Page Worship Backlash from the rise of the eReader results in book-inspired products. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 31, 2013, updated Feb 4, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/paper-page-worship ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Paper Page Worship trend? **Paper Page Worship:** Everytime a product or service gains a large following, it also accumulates a group of people fighting against its popularity. This can be seen with the rise of digital reading. Die-hard fans of hardcover literature are wearing their preference with pride by indulging in book-inspired products. Ultimately, this pattern serves a sense of nostalgia and classicism. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 15, 2012 to Jan 26, 2013 - Published: Jan 31, 2013 - Last updated: Feb 4, 2013 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Paper Page Worship trend 6 featured examples from Feb 15, 2012 to Jan 26, 2013. - [Literary Furniture Pendants](https://www.trendhunter.com/trends/bookshelf-necklace): The Bookshelf Necklace is a Great Gift for the Bookworm (Category: Fashion) Implication: Jewelry industry can explore literary-themed designs and expand their product offerings. - [Romantic Literature Edibles](https://www.trendhunter.com/trends/valentines-day-chocolate): Hellobrit Creates a Cunning Book of Chocolate (Category: Lifestyle) Implication: Disruptive innovation opportunity: Provide resources, tools, and inspiration for craft and hobby enthusiasts to create unique gifts, contributing to the growth of the industry, in… - [Novel-Covered Bedroom Decor](https://www.trendhunter.com/trends/diy-book-headboard): Create a Reader's Dream Room with the DIY Book Headboard (Category: Art & Design) Implication: The DIY Book Headboard can be a unique addition to the home decor industry, offering customers a creative and budget-friendly way to update their bedrooms. - [Page-Turning Water Tributes](https://www.trendhunter.com/trends/book-fountain): The Book Fountain is a Beautifully Classic Monument (Category: Art & Design) Implication: Potential for artists and designers to explore water-based installations as a form of expression. - [Cosmetic Book Clutches](https://www.trendhunter.com/trends/designer-olympia-le-tan): Designer Olympia Le Tan Collaborates with Cosmetic Brand Lancôme (Category: Fashion) Implication: Cosmetics companies can collaborate with designers and artisans to create unique packaging and designs that differentiate their products from competitors. - [Literature-Scented Sprays](https://www.trendhunter.com/trends/demeter-paperback-cologne): The Demeter Paperback Cologne Smells Like Aged Books (Category: Fashion) Implication: The fragrance industry can capitalize on the trend of creating scents that elicit specific memories or experiences, like the Demeter Paperback Cologne. ## Themes within the Paper Page Worship trend ### Backlash Against Digital Reading The rise of digital reading has resulted in a backlash from a group of people who prefer hardcover literature, leading to the creation of book-inspired products. ### Nostalgia for Classic Literature Consumers are seeking a sense of nostalgia and classicism, leading to the creation of products inspired by classic literature. ### Repurposing of Old Books Old books are being repurposed into new products, such as a handmade book of chocolate, a DIY book headboard and a bookshelf necklace. ## What the Paper Page Worship trend means for industry ### For Publishing Publishers could tap into the nostalgia for classic literature trend by re-releasing popular books in new and creative formats, such as book-inspired products. ### For Home Decor The repurposing of old books trend presents an opportunity for home decor companies to create unique furniture and accessories inspired by classic literature. ### For Cosmetics Cosmetics companies could collaborate with designers to create limited edition kits inspired by classic literature, such as the collaboration between Olympia Le Tan and Lancôme. ## Trend signals for Paper Page Worship Trend score 3.9 out of 10, from popularity 55%, activity 54%, freshness 8%. - Popularity: 55% - Activity: 54% - Freshness: 8% ## Recent trend clusters - [Texture Mimicry](https://www.trendhunter.com/protrends/textural-protein-snacks) (Lifestyle) - [Gut Layering](https://www.trendhunter.com/protrends/digestive-energy-drinks) (Lifestyle) - [Candy Migration](https://www.trendhunter.com/protrends/holiday-sweet-mashups) (Lifestyle) - [Stimulant Tuning](https://www.trendhunter.com/protrends/stimulant-level-supplements) (Lifestyle) ## Trending in Pop Culture - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) - [Shoppable Swimwear Campaigns](https://www.trendhunter.com/trends/shoppable-swimwear-campaign) All articles: [Pop Culture](https://www.trendhunter.com/popculture)