# Paper Bottle In order to meet demand for sustainability, brands are launching paper-based bottles. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jul 7, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/paper-bottles ## Key Figures - Trend score: 6.7/10 - Evidence articles: 8 ## What is the Paper Bottle trend? **Paper Bottle:** Brands in the alcohol and personal care industries are working on developing paper bottles that can hold liquids without compromising the experience of the product or its quality. Many of the designs are still in the prototyping stages and this move comes as companies look for more sustainable solutions in packaging. ## The consumer insight behind the Paper Bottle trend As individuals are increasingly aware of their consumption habits, the consequences of climate change, and the excess waste accumulated in landfills and oceans, the demand for more sustainable products and packaging soars. Many are interested in eco-conscious solutions that incorporate efficient and familiar materials that are simple to dispose of. When this desire is satisfied, consumers feel more at ease about the products that they purchase. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 11, 2019 to Nov 14, 2023 - Published: Jul 7, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Paper Bottle trend ### Sustainable Packaging Brands are taking an eco-friendly approach towards their products and creating packaging that is fully recyclable and biodegradable. ### Paper Bottle Technology Industries are developing paper bottle technology that can hold liquids without compromising the experience of the product or its quality and reduces carbon footprint. ### Circular System Brands are working on creating a circular system so that materials can be recycled and reused to reduce waste and carbon footprint. ## What the Paper Bottle trend means for industry ### For Alcohol Industry Alcohol brands like Carlsberg and Absolut are developing paper bottle technology for a sustainable future. ### For Personal Care Industry Personal care brands are transitioning towards sustainable packaging that is biodegradable and fully recyclable. ### For Beverage Industry Beverage companies like Coca-Cola are investing in paper bottle technology for a more sustainable future. ## Workshop question Brainstorm alternative materials that can make your packaging better for the environment. ## Trend signals for Paper Bottle Trend score 6.7 out of 10, from popularity 94%, activity 90%, freshness 19%. - Popularity: 94% - Activity: 90% - Freshness: 19% ## Examples of the Paper Bottle trend 8 featured examples from Oct 11, 2019 to Nov 14, 2023. - [Paper Bottle Packaging Concepts](https://www.trendhunter.com/trends/paper-bottle-packaging): The Absolut Company Joins Others in a Quest for Sustainability (Category: Eco) Implication: Disruptive innovation opportunity: Introducing paper bottle packaging as a lighter and more sustainable alternative to glass in the beverage industry. - [Paper-Made Soap Packaging](https://www.trendhunter.com/trends/choose-hand-soap): CHOOSE Hand Soap is Packaged in Biodegradable Bottles (Category: Eco) Implication: Opportunity for developing and manufacturing biodegradable and sustainable packaging solutions for various industries. - [Paper Beer Bottles](https://www.trendhunter.com/trends/paper-beer-bottle): Carlsberg is Aiming to Create 100% Bio-Based & Fully Recyclable Packaging (Category: Eco) Implication: The paper bottle technology and sustainable sourcing practices can disrupt the traditional beverage packaging industry by providing eco-friendly and recyclable solutions. - [Paper Ketchup Bottles](https://www.trendhunter.com/trends/heinz-paper-bottle-packaging): Heinz is the World’s First Sauce Company to Use Paper Bottle Packaging (Category: Eco) Implication: Heinz's adoption of paper bottle packaging presents opportunities for disruptive innovation in the food packaging industry, particularly in the sustainable packaging space. - [Paper Bottle Beverage Prototypes](https://www.trendhunter.com/trends/paper-bottle-1): Coca-Cola is Launching a European Paper Bottle Trail (Category: Eco) Implication: With the beverage industry being one of the largest contributors to plastic waste, there are disruptive innovation opportunities for companies to explore sustainable packaging alt… - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka): Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle (Category: Lifestyle) Implication: The paper Frugal Bottle presents an opportunity for the beverage industry to promote sustainability and capture the attention of environmentally conscious consumers. - [Recycled Paperboard Bottles](https://www.trendhunter.com/trends/frugal-bottle): The Frugal Bottle by Frugalpac is Five Times Lighter Than Glass (Category: Lifestyle) Implication: Frugalpac's Frugal Bottle offers a sustainable packaging solution for wine and spirits industry that can reduce transportation costs. - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging): Avallen's Climate-Positive Calvados Comes in a Paper Bottle (Category: Lifestyle) Implication: Spirits companies can innovate their packaging for a reduction in carbon emissions and environmental impact ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)