# Pandemic Routine Consumers turn to apps to maintain and regulate their disrupted routines. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 26, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pandemic-routine ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Pandemic Routine trend? **Pandemic Routine:** With the lives of people around the world still affected by the ongoing pandemic, managing personal routines has become a focus for wellness brands. App that help users organize their lives, physical and mental wellbeing are becoming increasingly popular as a way to maintain routine amidst the pandemic. ## The consumer insight behind the Pandemic Routine trend The disruptions that the COVID-19 pandemic have brought to people's lives include everything from thrown-off sleep schedules to busier days that involve home care, childcare and schooling, and work--all at the same time. People are looking to manage these disrupted routines as best they can, and are turning to outside sources of organization for help. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 8, 2020 to Feb 4, 2021 - Published: Nov 26, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Pandemic Routine trend ### Personalized Wellness Routine Apps Individualized goal-setting and tracking apps that address mental and physical wellness goals amid the COVID-19 pandemic are becoming increasingly popular, signaling an opportunity for wellness and tech industries to leverage personalization and AI in designing engaging and effective digital solutions. ### Holistic Well-Being Apps Apps that offer a holistic approach to mental and physical health management, tracking a range of factors from emotions to habits, have become increasingly essential wellness resources for consumers seeking more control over their lifestyle. This presents an opportunity for businesses to tap into the growing trend of proactive health management and the integration of tech and wellness. ### Pandemic-Impacted Sleep Trackers Sleep tracking apps and tools that address pandemic-related sleep disruptions by tracking and analyzing changes in biological clocks are becoming more in-demand. This signals a prime avenue for businesses to provide personalized sleep management solutions to improve individuals' rest and recovery. ## What the Pandemic Routine trend means for industry ### For Wellness App Development Developing an app or platform that offers personalized mental and physical wellness goal-setting and tracking in real-time, utilizing AI and machine learning to offer customized lifestyle management plans that integrate with users' daily routines. ### For Health and Wellness Tech Integrating personalized tech solutions into health and wellness plans, such as sleep aids, exercise and nutrition trackers, and mental health resources that utilize regulatory and tracking technology to enable users to manage their health with precision and accuracy. ### For Digital Health Research Conducting research in the field of digital health to better understand how technology can be leveraged to monitor, manage, and improve health outcomes, including personalized tracking tools for sleep, exercise, nutrition, and mental health management. ## Workshop question How is your brand offering solutions for customers' disrupted routines? ## Trend signals for Pandemic Routine Trend score 4.4 out of 10, from popularity 70%, activity 54%, freshness 9%. - Popularity: 70% - Activity: 54% - Freshness: 9% ## Examples of the Pandemic Routine trend 6 featured examples from Apr 8, 2020 to Feb 4, 2021. - [Holistic Well-Being Apps](https://www.trendhunter.com/trends/personalized-wellness-app): The 'Ladder' Personalized Wellness App Tracks Emotions, Thoughts and More (Category: Lifestyle) Implication: Disruptive innovation opportunity: Combine technology and wellness to create new products and services that empower individuals to take control of their health and well-being. - [Personalized Wellness Routine Apps](https://www.trendhunter.com/trends/careof-app): The Care/of App is Just as Customized as Its Products (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate personalized wellness apps into the wellness and fitness industry to provide customized experiences for consumers. - [Limit-Setting Mobile Apps](https://www.trendhunter.com/trends/moment-app1): The Moment Apps Prioritizes Consumer Mental Health Through Scheduling (Category: Lifestyle) Implication: The increasing demand for mobile apps that prioritize mental health, time management, and personalization create an opportunity for companies to develop innovative solutions in th… - [Holistic Health-Tracking Apps](https://www.trendhunter.com/trends/myww): The myWW+ App Tracks Nutrition, Movement, Sleep, and Mindset Changes (Category: Lifestyle) Implication: Opportunity for app developers to create holistic health-tracking apps that offer comprehensive wellness solutions. - [Pandemic-Impacted Sleep Trackers](https://www.trendhunter.com/trends/social-rhythms): The Social Rhythms App Helps Track One's Biological Clocks (Category: Lifestyle) Implication: The health and wellness industry can capitalize on disrupted sleep patterns by offering innovative sleep tracking devices, sleep aids, and personalized sleep solutions. - [Note-Capturing Productivity Apps](https://www.trendhunter.com/trends/routine-app): The 'Routine' App Helps Busy Professionals Accomplish More (Category: Tech) Implication: The technology industry can create, develop, and market the latest productivity apps that can help people streamline their worklife. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)