# Pandan Dessert Brands are launching ice cream made to replicate traditional pandan-based desserts. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Dec 4, 2023 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pandan-dessert ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Pandan Dessert trend? **Pandan Dessert:** Ice cream manufacturers are drawing on the traditional Southeast Asian dishes made with pandan to inspire their recipes. These brands transform the original recipes with additional ingredients—such as coconut milk—that make them more fitting for the sweet, creamy flavor palates of ice cream. ## The consumer insight behind the Pandan Dessert trend Modern consumerism in Western countries has led to countless product, food, and flavor options. While many regional products have gained global popularity, some more traditional products face challenges in similarly expanding. However, Gen Z and millennial consumers in the West are continually searching for the next food trend to enjoy for themselves and share on social media. As such, brands are drawing inspiration from cultural roots to offer tried-and-true flavors to new consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 8 to Dec 4, 2023 - Published: Dec 4, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pandan Dessert trend ### Regional-Inspired Flavors Brands are drawing inspiration from cultural roots to offer tried-and-true flavors to new consumers. ### Cultural Fusion Desserts Ice cream manufacturers are blending traditional flavors with additional ingredients to create innovative dessert options. ### Ethnic Dessert Experiences Brands are exploring unique flavors and ingredients to recreate ethnic desserts in the form of ice cream. ## What the Pandan Dessert trend means for industry ### For Food and Beverage Ice cream manufacturers and other food companies can capitalize on the trend of regional-inspired flavors to offer consumers new and exciting taste experiences. ### For Hospitality and Travel The cultural fusion of flavors in ice cream can inspire hotels, restaurants, and travel destinations to create unique dessert offerings that attract adventure-seeking consumers. ### For Food Retail Supermarkets and grocery stores can tap into the trend of ethnic dessert experiences by stocking a variety of ice cream flavors that cater to diverse consumer tastes. ## Workshop question How could your brand tap into its cultural roots to offer a unique product or service to global consumers? ## Trend signals for Pandan Dessert Trend score 3.8 out of 10, from popularity 50%, activity 44%, freshness 19%. - Popularity: 50% - Activity: 44% - Freshness: 19% ## Examples of the Pandan Dessert trend 5 featured examples from Mar 8 to Dec 4, 2023. - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealinspired-ice-cream): Salt & Straw's Cereal-sly Delicious Series Plays with Breakfast Flavors (Category: Lifestyle) Implication: Ice cream companies can create nostalgic cereal-inspired flavors to attract new customers and keep existing ones engaged. - [Korean Pandan Ice Creams](https://www.trendhunter.com/trends/palm-sugar-coconut-crunch): Noona's Ice Cream Debuted a Pandan-Coconut Flavor Sweet Dessert (Category: Business) Implication: Ice cream manufacturers can explore new flavor profiles and ingredients inspired by Asian cuisine, like pandan and palm sugar, to cater to the growing demand for unique and exotic… - [Buko Pandan-Flavored Ice Creams](https://www.trendhunter.com/trends/buko-pandan-ice-cream): Magnolia Ice Cream Launched an Aromatic Ice Cream in the USA (Category: Business) Implication: The introduction of exotic flavors like Buko Pandan presents an opportunity for ice cream manufacturers to expand their product lines and cater to diverse consumer preferences. - [Pandan Jelly Ice Creams](https://www.trendhunter.com/trends/pandan-playground): Morgenstern's Debuted Coconut Ice Cream with Pandan Rice Jelly (Category: Business) Implication: The dessert industry has an opportunity to create unique and culturally-inspired flavors, like the Pandan Playground ice cream, to attract customers seeking new taste experiences. - [Traditional Malay-Inspired Ice Creams](https://www.trendhunter.com/trends/onde-onde): The Onde Onde Ice Cream Blends Traditional Flavors (Category: Business) Implication: The Onde Onde ice cream launch introduces an innovative and authentic flavor profile to the frozen desserts industry. ## Recent trend clusters - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) ## Trending in Business - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) All articles: [Business](https://www.trendhunter.com/business)