# Palm-Free Spread-specializing brands remove palm oil from the production process. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 1, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/palmfree ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Palm-Free trend? **Palm-Free:** Campaigning against the extraction and use of palm oil is slowly beginning to take effect, with brands that specialize in spreads that normally contain the ingredient turning away from it, and highlighting that fact. This shift provides an alternative for consumers who are more conscious of the impact of their consumption choices. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 13, 2017 to Aug 13, 2019 - Published: May 1, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Palm-Free trend ### Palm oil-free products Alternative ingredients to palm oil are being used in food products, driving demand for sustainable and eco-friendly ingredients. ### High-protein foods for children Consumers are looking for healthier food options for their children, leading to high-protein formulations and alternative ingredients in children’s food products. ### Plant-based food products with a cause Consumers are willing to try more plant-based food products that are sustainable, eco-friendly and support social causes. ## What the Palm-Free trend means for industry ### For Food Industry Development of sustainable and eco-friendly food products is driving growth in the industry. ### For Health and Wellness industry Consumers’ increasing interest in protein-rich and healthier food and snacks is driving growth in the industry. ### For Socially responsible businesses Businesses that support social causes and advocate for sustainable practices are gaining traction and winning consumer loyalty. ## Workshop question Consider some unethical practices within your area of expertise. How could your brand avoid such practices? ## Trend signals for Palm-Free Trend score 3.1 out of 10, from popularity 46%, activity 40%, freshness 8%. - Popularity: 46% - Activity: 40% - Freshness: 8% ## Examples of the Palm-Free trend 5 featured examples from Jul 13, 2017 to Aug 13, 2019. - [Youth-Targeted Protein Foods](https://www.trendhunter.com/trends/breakfast-products): The New Fuel10K Protein Breakfast Products are Deliciously Healthy (Category: Lifestyle) Implication: Creating protein breakfast products with natural ingredients can disrupt the food and beverage industry by providing healthier breakfast options. - [Certified Palm Oil-Free Snacks](https://www.trendhunter.com/trends/palm-oilfree-snacks): Enjoy Life Foods is Promoting Transparency in Free-From Foods (Category: Eco) Implication: The food and beverage industry can benefit from incorporating sustainable and transparent practices in their production. - [Vegan White Chocolate Spreads](https://www.trendhunter.com/trends/white-chocolate-almond-spread): Probios' Vegan White Chocolate Almond Spread is Perfect with Toast (Category: Eco) Implication: The food and beverage industry could innovate and create more sustainable, plant-based, and gluten-free products to cater to the growing demand for eco-friendly, healthy foods. - [Empowering Plant-Based Sprinkles](https://www.trendhunter.com/trends/girl-pow): The Girl Pow! Sprinkles Support Girls Who Code (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovate and create plant-based food and beverage products to cater to the increasing demand for sustainable and healthy alternatives. - [Palm Oil-Free Chocolate Butters](https://www.trendhunter.com/trends/chocolate-coconut): The Pip & Nut Chocolate Coconut Hazelnut Butter is Rich (Category: Lifestyle) Implication: Opportunity for companies to create and market a range of healthy snack alternatives that are delicious and guilt-free. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)