# Palm-Free Care Personal care products are differentiated by palm oil-free claims. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published May 16, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/palmfree-personal-care ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Palm-Free Care trend? **Palm-Free Care:** Where once palm oil served as a staple ingredient across the personal care space, increasingly brands are choosing to position their products without it. Ranging from deodorants to soaps, these examples showcase the shift away from the ingredient. ## The consumer insight behind the Palm-Free Care trend Mass-produced palm oil has been shown to be destructive to natural environments and the species living within these ecosystems. As a result, consumers keen to use their purchasing power to avoid potentially harmful production processes are seeking sustainable alternative products to mitigate environmental damage. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 12, 2018 to May 4, 2019 - Published: May 16, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Palm-Free Care trend ### Sustainable Alternatives Consumers are seeking sustainable alternative products to mitigate environmental damage caused by mass-produced palm oil. ### Packaging Innovation Brands are offering subtly adjusted packaging designs that match the changing lifestyles and preferences of the mainstream. ### Natural Ingredients Brands are using natural and palm oil-free ingredients to appeal to consumers that are conscious about animal welfare and the environment. ## What the Palm-Free Care trend means for industry ### For Personal Care Personal care brands are creating new solutions that range from deodorants to hair care and makeup products. ### For Beauty Beauty brands are investing in eco-friendly and sustainable ingredients and packaging designs. ### For Consumer Goods Consumer goods companies are offering sustainable alternatives and implementing packaging innovation to appeal to eco-conscious consumers. ## Workshop question How can your brand maximize the commitments it's made towards sustainability? ## Trend signals for Palm-Free Care Trend score 4.7 out of 10, from popularity 70%, activity 63%, freshness 8%. - Popularity: 70% - Activity: 63% - Freshness: 8% ## Examples of the Palm-Free Care trend 4 featured examples from Dec 12, 2018 to May 4, 2019. - [Refillable Eco Deodorants](https://www.trendhunter.com/trends/eco-deodorant): Humankind's Personal Care Products Eliminate Single-Use Packaging (Category: Eco) Implication: The personal care industry can leverage Humankind's refillable eco deodorants to cater to environmentally conscious consumers. - [Biodegradable Shampoo Bar Packaging](https://www.trendhunter.com/trends/solid-shampoo-bars): My. Hair Care's Solid Shampoo Bars Appeal to Eco Warriors (Category: Eco) Implication: The hair care industry can explore disruptive innovation opportunities by adopting biodegradable packaging and incorporating solid shampoo bars into their product offerings. - [Orangutan-Saving Soaps](https://www.trendhunter.com/trends/palm-oil-free-soap): Lush Cosmetics' Limited-Edition 'Orangutan' is a Palm Oil-Free Soap (Category: Eco) Implication: The cosmetics industry can explore the development of palm-oil-free products and ethical sourcing practices to align with consumer demand for sustainable and cruelty-free options. - [Palm Oil-Free Bronzers](https://www.trendhunter.com/trends/bronzing-powder): Fluff's Bronzing Powder Appeals to Gen Z with a Unique Formula & Packaging (Category: Fashion) Implication: Incorporating minimalist approaches and ethical practices in cosmetics to target the Gen Z market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)