# Palm Pasta Brands are increasingly introducing hearts of palm pasta as a healthier alternative. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Oct 22, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/palm-pasta ## Key Figures - Trend score: 1.9/10 - Evidence articles: 4 ## What is the Palm Pasta trend? **Palm Pasta:** An growing number of companies are marketing and making hearts of palm pasta available to consumers. A functional alternative to the traditional dish, hearts of palm are known to be low-calorie and nutritious—boasting protein and fiber, as well as vitamin C and B6. ## The consumer insight behind the Palm Pasta trend Guided by the health and wellness movement, consumers are adamant about taking care of their body and their mental health. Aware that what they allow in their body—either as skincare or as food and beverage—has a direct effect on their wellbeing, many are looking for options on the market that will satisfy their particular cravings and desires while enabling them to maintain a health-focused demeanor. When these needs are met, individuals feel satisfied and better in their bodies. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 18, 2018 to Oct 23, 2020 - Published: Oct 22, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Palm Pasta trend ### Hearts of Palm Pasta Consumers are looking for healthier alternatives to traditional pasta and hearts of palm pasta is becoming increasingly popular. ### Dairy-Free Alternatives Safe Harvest is reinventing chowder and offering dairy-free options that are packed with protein and vegetables. ### Convenient Health Foods Brands like Pastability are making hearts of palm pasta more accessible to busy consumers who prioritize health and wellness. ## What the Palm Pasta trend means for industry ### For Health Foods Companies in the health foods industry can explore plant-based alternatives to traditional comfort foods. ### For Dairy Alternatives Brands that specialize in dairy alternatives can experiment with innovative solutions to create creamy, flavorful dishes without dairy. ### For Meal Kits and Convenience Foods Businesses in the meal kits and convenient foods industry can appeal to busy consumers who prioritize health by offering healthy, easy-to-prepare options. ## Workshop question Conceptualize a new health-focused product/service alternative for your industry. ## Trend signals for Palm Pasta Trend score 1.9 out of 10, from popularity 29%, activity 19%, freshness 9%. - Popularity: 29% - Activity: 19% - Freshness: 9% ## Examples of the Palm Pasta trend 4 featured examples from Sep 18, 2018 to Oct 23, 2020. - [Dairy-Free Seafood Chowders](https://www.trendhunter.com/trends/seafood-chowders): Safe Harvest is Reinventing Chowder Without Dairy, Grains or Gluten (Category: Lifestyle) Implication: The seafood and prepared foods industries can benefit from developing dairy-free alternatives that cater to a wider range of dietary needs and preferences. - [Microwavable Veggie Noodles](https://www.trendhunter.com/trends/veggie-noodle): Natural Heaven's One-Ingredient Pasta is Made with Peach Palm Hearts (Category: Lifestyle) Implication: The food and beverage industry can explore the plant-powered pasta trend by developing innovative products that cater to health-conscious consumers. - [Low-Carb Lasagna Sheets](https://www.trendhunter.com/trends/pasta-substitute): Palmini's Pasta Substitute is Made with Hearts of Palm (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate sustainable and nutritious ingredients into the food manufacturing process. - [Convenience-Focused Palm Pasta](https://www.trendhunter.com/trends/hearts-of-palm-pasta): Pastability Makes a Six-Unit Case of Hearts of Palm Pasta Available (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborate with hearts of palm pasta brands to include their products in meal kit delivery services, offering customers convenient and healthy… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)