# Pajama Chic Sleepwear-inspired fashion and footwear appeal to desire for comfort. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 26, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pajama-chic ## Key Figures - Trend score: 5.5/10 - Evidence articles: 5 ## What is the Pajama Chic trend? **Pajama Chic:** Every few seasons, fashion takes a very comfortable approach, with designers embracing softer fabrics, looser cuts and athletics-inspired styles. This season, the direction was toward sleepwear, including tops and bottoms crafted of smooth silk with pajama-esque patterns as well as luxe, velvety slippers. More and more fashion consumers are placing comfort above style, but merging the two ensures we can get the best of both worlds. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 28, 2011 to Sep 24, 2012 - Published: Sep 26, 2012 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pajama Chic trend ### Sleepwear-inspired fashion The trend of sleepwear-inspired fashion and footwear appeals to the desire for comfort and is likely to continue as consumer prioritize comfort over style. ### Unisex onesies The popularity of unisex onesies by brands such as OnePiece is a sign of the rise of casual wear as a fashion trend ### Luxury loungewear As comfort receives more attention over appearance, the luxury loungewear industry has a growth opportunity. ## What the Pajama Chic trend means for industry ### For Fashion Industry Fashion companies can consider incorporating sleepwear-inspired fashion and unisex onesies into their product lines. ### For Loungewear Industry The growth of luxury loungewear industry is happening as consumers prioritize comfort which presents an opportunity for businesses. ### For Footwear Industry Footwear companies can consider creating more comfortable footwear options like velour slippers and footwear with a sleepwear-inspired design. ## Trend signals for Pajama Chic Trend score 5.5 out of 10, from popularity 71%, activity 84%, freshness 8%. - Popularity: 71% - Activity: 84% - Freshness: 8% ## Examples of the Pajama Chic trend 5 featured examples from Dec 28, 2011 to Sep 24, 2012. - [Singular Pajama Playsuits](https://www.trendhunter.com/trends/onepiece): Onepiece Makes Chilling an Ultra Urban Pastime (Category: Fashion) Implication: The fashion industry can leverage the trend of onesies to create new collections of fashionable loungewear for consumers. - [Pajama-Chic Suits](https://www.trendhunter.com/trends/topman-design): The Spring 2012 Topman Design Collection Showcases an Elegantly Refined Style (Category: Fashion) Implication: The clothing industry can capitalize on the trend of pajama-chic suits by offering sophisticated leisurewear options to discerning customers. - [Sleepwear-Inspired Fashion](https://www.trendhunter.com/trends/russh-issue-46): The Russh Issue 46 Editorial Brings the Pajama Look Out of the Bedroom (Category: Fashion) Implication: The fashion industry can adapt the sleepwear-inspired trend into their collections and introduce more comfortable and luxurious pieces into everyday wear. - [Pajama-Parading Shoots](https://www.trendhunter.com/trends/glamour-italia-march-2012): Jessica Clarke Stars in a Fun Editorial for Glamour Italia March 2012 (Category: Pop Culture) Implication: Disruptive innovation can be achieved by experimenting with unconventional styles and concepts. - [Posh Velour Footwear](https://www.trendhunter.com/trends/apc-winter-2012-shoe): The A.P.C. Winter 2012 Shoe Collection is Rich with Sleek Style (Category: Fashion) Implication: Innovation opportunities for shoe brands that focus on high-quality craftsmanship and sleek design, appealing to fashion-savvy consumers. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)