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# Painted Visage
Skincare and cosmetics take cues from the art world with artistic applications.

By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 12, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/painted-visage

## Key Figures

- Trend score: 4.4/10
- Evidence articles: 5

## What is the Painted Visage trend?

**Painted Visage:** The rising popularity of beauty blogs has turned self-care into a recognized art, prompting cosmetic and skincare companies to follow suit with art-inspired applicators and dispensers. This lends to a feeling of prestige and sophistication. Additionally, art-inspired applications create a more exciting, exploratory feel to cosmetics and skincare.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Dec 27, 2015 to Mar 30, 2017
- Published: May 12, 2015
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience)

## Audience

- Gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Themes within the Painted Visage trend

### Art-Inspired Cosmetic Applications

As beauty blogs and self-care routines continue to grow in popularity, cosmetic and skincare companies are following suit with art-inspired applicators and dispensers

### Bright and Long-Lasting Cosmetics

Female consumers are increasingly seeking out products designed to retain pigment and wear on the lips throughout a full day.

### DIY and Temporary Beauty Trends

Temporary freckle tattoos and DIY glitter cosmetics are taking over social media and giving beauty buffs a fun and colorful way to experiment with their looks.

## What the Painted Visage trend means for industry

### For Cosmetics and Skincare

Inspired by the art world and self-care trends, cosmetic and skincare companies are incorporating art-inspired products and long-lasting formulas into their offerings.

### For Beauty Tools and Accessories

As more consumers seek out DIY and temporary beauty trends, beauty tools and accessories are becoming essential for experimenting with different looks.

### For Fashion and Photography

Photographers and fashion designers are collaborating with makeup artists to create editorial features showcasing innovative and art-inspired makeup looks.

## Workshop question

What is one industry, adjacent to your own, that you think would be useful for your own ideation process?

## Trend signals for Painted Visage

Trend score 4.4 out of 10, from popularity 68%, activity 57%, freshness 8%.

- Popularity: 68%
- Activity: 57%
- Freshness: 8%

## Examples of the Painted Visage trend

5 featured examples from Dec 27, 2015 to Mar 30, 2017.

- [Temporary Rainbow Freckles](https://www.trendhunter.com/trends/beauty-fad): Rainbow Freckles are the Latest Multicolored Beauty Fad (Category: Fashion)
  Implication: Temporary rainbow freckles are a clear example of a growing market for fun and affordable cosmetics that can be used to create bold or playful looks.
- [Pigmented Paint Lipsticks](https://www.trendhunter.com/trends/lip-paint): The Cray Cray Tareist Lip Paint Offers High Color Pay-Off and Long Wear (Category: Fashion)
  Implication: Cosmetic companies should look into innovating in the area of long-lasting, highly pigmented lipsticks, as this is a popular and sought-after product among customers.
- [Cosmetic Calligraphy Eyeliners](https://www.trendhunter.com/trends/sketch-marker): Too Faced's Colored Sketch Markers Take Inspiration From Stationary (Category: Fashion)
  Implication: The use of creative and precise eyeliner pens inspired by calligraphy creates disruptive innovation opportunities in the cosmetics industry.
- [Expressive Glitter Cosmetics](https://www.trendhunter.com/trends/glitter-cosmetics): Elzbieta Tomiak's 'Glitter Your Freckles' Story Celebrates (Category: Fashion)
  Implication: The beauty industry can explore the application of shimmering cosmetics in ways that appeal to adult customers while also encouraging creativity and artistic expression.
- [Mix-and-Match Eyeshadow Palettes](https://www.trendhunter.com/trends/eyeshadow-blending): Like an Artist's Palette, This Set Encourages Eyeshadow Blending (Category: Fashion)
  Implication: Cosmetic brands can seize the opportunity to offer unique and customizable eyeshadow palettes that cater to consumer preferences.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
