# Pain Alleviation Brands are offering products with head and neck pain-specific functions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 30, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/pain-alleviation ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Pain Alleviation trend? **Pain Alleviation:** The impact that rampant smartphone and computer use has had on people's bodies' is both visible and felt, and brands are now creating products that alleviate the pain and stiffness that these products can cause – specifically concentrated in the head and neck areas. This shift comes as consumers seek to balance their health and wellness needs with their desire to continue their regular habits as they always have done. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 29, 2016 to Nov 6, 2017 - Published: Nov 30, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Pain Alleviation trend ### Digital Strain Relief Products that alleviate the physical strain caused by technology usage. Disruptive innovation opportunities include digital wellness wearables or furniture. ### Home Pain Relief Devices or products that cater to pain relief at home. Disruptive innovation opportunities include mobile or on-demand services that cater to personal wellness. ### Ocular Fatigue Solutions Products that ease eye strain caused by digital technology. Disruptive innovation opportunities include digital wellness products and medical technology that accommodates for digital use. ## What the Pain Alleviation trend means for industry ### For Digital Wellness A digital wellness industry that offers products and services designed to improve personal wellness when using digital technology. Disruptive innovation opportunities include digital wellness wearables and furniture, virtual reality or augmented reality wellness solutions, mobile or on-demand wellness servicing, and digital detox retreats. ### For Home Health and Wellness An industry that caters to personal health and wellness solutions in the home. Disruptive innovation opportunities include home health monitoring systems, on-demand health or wellness services in the home, home healthcare or medical technology, and mobile wellness coaching or assistance. ### For Medical Technology An industry that caters to medical innovation and healthcare solutions. Disruptive innovation opportunities include medical technology that accommodates digital usage such as eye strain relievers, posture correctors, or other targeted physical therapy devices. ## Workshop question How can your brand cater to consumers seeking balance in their lifestyles? ## Trend signals for Pain Alleviation Trend score 5.4 out of 10, from popularity 84%, activity 70%, freshness 8%. - Popularity: 84% - Activity: 70% - Freshness: 8% ## Examples of the Pain Alleviation trend 4 featured examples from Dec 29, 2016 to Nov 6, 2017. - [Ocular Fatigue Massage Masks](https://www.trendhunter.com/trends/vortix-eye-massager): The Vortix Eye Massager Alleviates Tension and Strain (Category: Lifestyle) Implication: Opportunity for companies to develop eye massage masks and digital wellness applications to address the issue of digital fatigue. - [Pain-Eliminating Head Hammocks](https://www.trendhunter.com/trends/neck-hammock): The 'Neck Hammock' Provides Professional Pain Relief from Home (Category: Lifestyle) Implication: The 'Neck Hammock' represents a new product category for physical therapists to offer their clients that can be used at home for pain management and relaxation. - [Cooling Pillow Mats](https://www.trendhunter.com/trends/cooling-pillow-mat): 'Penguin' is a Cooling Gel Mat That Helps to Beat the Summer Heat (Category: Lifestyle) Implication: Home goods companies have an opportunity to create innovative temperature-control products that improve comfort and sleep quality during the summer months. - [Digital Strain Neck Massagers](https://www.trendhunter.com/trends/neck-massager): The Kiki Newgain Neck Massager Radiates Heat and Soothes Pain (Category: Lifestyle) Implication: The technology industry can explore the development of innovative solutions and ergonomic designs to address the issue of digital strain. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)