# Packaging NFT Brands use NFTs in packaging to further differentiate limited-edition products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 10, 2023 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/packaging-nft ## Key Figures - Trend score: 5.6/10 - Evidence articles: 7 ## What is the Packaging NFT trend? **Packaging NFT:** The inclusion of NFTs in product packaging shows how brands outside the tech industry can use new tech to appeal to the modern consumer. F&B and fragrance brands are adopting NFTs in packaging to establish themselves as forward-thinking, and appeal to consumers interested in blockchain tech. ## The consumer insight behind the Packaging NFT trend Consumers who are knowledgeable in blockchain technology--everything from cryptocurrencies and NFTs to the metaverse--tend to be highly passionate about their interests. Users of decentralized technology have formed close-knit virtual communities and created excitement around the potential of this technology. This passion, combined with blockchain consumers' buying power, makes NFTs a powerful tool in bringing in new customers. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 29, 2021 to Mar 21, 2023 - Published: Jan 10, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Packaging NFT trend 7 featured examples from Mar 29, 2021 to Mar 21, 2023. - [NFT Perfume Blockchain Artwork](https://www.trendhunter.com/trends/look-labs): Look Labs Launched Digital Fragrance, Cyber Eau de Parfum (Category: Pop Culture) Implication: The beauty industry can explore the potential of blockchain technology to create new ways of experiencing personal fragrances and scents. - [NFT Scotch Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-release): This Exclusive Johnnie Walker Release Dropped with a Non-Fungible Token (Category: Lifestyle) Implication: The use of NFT technology to create exclusive, limited-edition bottles represents an opportunity for the liquor industry to embrace digital innovation and grow in the luxury marke… - [Asset-Backed Whiskey NFTs](https://www.trendhunter.com/trends/rlon-wang): Rlon Wang & Glenfiddich Created an NFT Whiskey Bottle for Lunar New Year (Category: Tech) Implication: The liquor industry can capitalize on this trend by exploring different ways to digitize their products and introducing NFTs into their marketing strategies. - [NBA Championship Beer Collabs](https://www.trendhunter.com/trends/nba-championship-bottles): Tinker Hatfield & Michelob ULTRA Launch NBA Championship Bottles (Category: Lifestyle) Implication: Alcohol companies can leverage partnerships with designers and other creatives to create unique, limited-edition bottles and generate consumer excitement. - [NFT-Based Physical Packaging](https://www.trendhunter.com/trends/natural-abundance): Natural Abundance is Dropping Collectible Packets with Digital Art (Category: Lifestyle) Implication: The integration of NFT-based physical packaging in the food and beverage industry presents an opportunity for companies to differentiate themselves by offering unique and collecti… - [Collectible NFT Magnums](https://www.trendhunter.com/trends/chateau-malartic-lagraviere): Château Malartic-Lagravière Launches a Series of NFT Magnums (Category: Lifestyle) Implication: The integration of NFTs in the wine industry can create new opportunities for businesses to attract younger and digitally-savvy collectors and investors. - [Collectors-Edition NFT Wines](https://www.trendhunter.com/trends/blind-horse-winery): Blind Horse Winery Releases Its First NFT-Labeled Wine with Bored Ape (Category: Lifestyle) Implication: The wine industry can leverage NFTs to increase the appeal of its products to tech-savvy consumers and entice a new demographic. **Workshop question:** How could your brand take inspiration from trends in other industries? ## Themes within the Packaging NFT trend ### NFT-based product packaging Brands are using NFTs in product packaging to appeal to customers interested in blockchain tech. ### Asset-backed NFTs Brands are releasing NFTs that can be redeemed for physical products, which creates unique opportunities for asset-backing digital items. ### Collectible NFTs Companies are creating limited-edition NFTs in conjunction with physical products to attract collectors and create scarcity. ## What the Packaging NFT trend means for industry ### For Food and Beverage F&B brands are increasing the appeal of limited-edition products by incorporating blockchain tech and experimenting with NFT-based asset-backing. ### For Wine and Spirits Luxury wine and spirits brands are leveraging NFTs to increase the value of their limited-edition products and attract collectors. ### For Art and Collectibles The intersection of physical products and digital collectibles through NFTs is creating new opportunities for art and collectibles industries. ## Trend signals for Packaging NFT Trend score 5.6 out of 10, from popularity 86%, activity 67%, freshness 15%. - Popularity: 86% - Activity: 67% - Freshness: 15% ## Recent trend clusters - [Ritual Sampling](https://www.trendhunter.com/protrends/holiday-discovery-boxes) (Business) - [Scoped Judgment](https://www.trendhunter.com/protrends/medical-decision-support) (Tech) - [Lasting Profiles](https://www.trendhunter.com/protrends/repairable-leather-boots) (Fashion) - [Fixture Interfaces](https://www.trendhunter.com/protrends/wall-mounted-control-panel) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Business](https://www.trendhunter.com/business)