# Package-Free Shampoo Mainstream brands adopt package-free shampoo formulations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 22, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/packagefree-shampoo ## Key Figures - Trend score: 6.0/10 - Evidence articles: 4 ## What is the Package-Free Shampoo trend? **Package-Free Shampoo:** Shampoos that come in bar or stick form are on the rise, in part inspired by the popularity of mainstream natural brands like Lush. These items grow in popularity as consumers' expectations for how they, and the brands they purchase from, impact the environment. ## The consumer insight behind the Package-Free Shampoo trend As consumers become increasingly conscientious about the impact of their purchasing habits, they are prioritizing brands that make it easy for them to commit to a sustainable lifestyle. With the amount of consumers who prioritize sustainable living increasing, consumers are expecting greater accessibility to eco-conscious products for everyday purchases. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 20, 2018 to Mar 21, 2019 - Published: Mar 22, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Package-Free Shampoo trend ### Package-Free Shampoo Consumers are prioritizing brands that make it easy for them to commit to a sustainable lifestyle, expecting greater accessibility to eco-conscious products for everyday purchases. ### Waterless Cleansing Solutions Conscious brands and consumers are making an effort to switch to waterless cleansing solutions in order to address the global water shortage. ### Vegan Protein Shampoos Vegan protein shampoos, with ingredients such as aquafaba, offer a unique alternative to traditional protein shampoos made with eggs. ## What the Package-Free Shampoo trend means for industry ### For Sustainability With the rise of package-free and sustainable hair care solutions, the sustainability industry is set for continued growth. ### For Personal Care Innovative hair care solutions such as waterless cleansing swatches and vegan protein shampoos are changing the face of the personal care industry. ### For Creative Consultancy Persuasion Arts & Sciences demonstrates the potential of creative consultancy firms to build sustainable and innovative brands that tackle real-world problems. ## Workshop question Where does your brand most impact the environment? How could it take steps to mitigate negative environmental consequences? ## Trend signals for Package-Free Shampoo Trend score 6.0 out of 10, from popularity 91%, activity 80%, freshness 8%. - Popularity: 91% - Activity: 80% - Freshness: 8% ## Examples of the Package-Free Shampoo trend 4 featured examples from Nov 20, 2018 to Mar 21, 2019. - [Waterless Cleansing Swatches](https://www.trendhunter.com/trends/waterless-cleansing): DS3 Clean is Introducing Next-Gen Versions of Soap, Shampoo & More (Category: Eco) Implication: The personal care industry can offer more waterless products and multi-tasking formulations like DS3 Clean's swatches to cater to consumers' desire for more environmentally consci… - [Salon-Quality Hair Bars](https://www.trendhunter.com/trends/HiBAR): HiBAR Shampoo and Conditioner Products are Plastic and Sulfate-Free (Category: Social Good) Implication: The beauty and personal care industry can tap into the trend of plastic-free hair products and offer sustainable alternatives to traditional packaging. - [Vegan Protein Shampoos](https://www.trendhunter.com/trends/protein-shampoo): Lush Cosmetics' Package-Free Shampoos are Made with Aquafaba (Category: Eco) Implication: The cosmetics industry has the opportunity to develop more innovative, vegan and package-free products that cater to consumers needs. - [Detoxifying Shampoo Sticks](https://www.trendhunter.com/trends/shampoo-sticks): Cut by Fred's Solid Shampoo is a Non-Slippery Shampoo Bar Alternative (Category: Fashion) Implication: Disruptive innovation opportunity to revolutionize the packaging and format of shampoo products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)