# Packaged Tea Bubble tea beverages and foods in Asian countries come in ready-to-go packages. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 27, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/packaged-tea ## Key Figures - Trend score: 7.9/10 - Evidence articles: 23 ## What is the Packaged Tea trend? **Packaged Tea:** The popularity of bubble tea in Southeast and East Asian countries has expanded to the CPG space, with packaged bubble tea beverages and bubble tea-inspired foods offering ready-to-go options for those who enjoy the popular beverage. ## The consumer insight behind the Packaged Tea trend After flavor, convenience is a major motivator for consumers when purchasing food and beverage items. People look for items they can consume on-the-go, or for those they can take and store at-home when they don't have the time or ability to make the products themselves. Brands that cater to convenience for beloved consumer goods are held in high regard. ## At a Glance - Evidence: 23 featured examples - Articles from: May 13, 2019 to Sep 12, 2025 - Published: Nov 27, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Packaged Tea trend ### Packaged Bubble Tea Beverages The CPG space for bubble tea has grown in Southeast and East Asian countries, creating more convenience for consumers who love the beverage on-the-go. ### Novel Packaging for Bubble Tea Beverages Bubble tea brands are creating unique packing designs that resemble not only the functionality, but the look and feel of a traditional boba tea cup. ### Health-Conscious Bubble Tea Bubble tea brands are introducing new alternatives that focus on healthy customization that offer better nutrition for consumers. ## What the Packaged Tea trend means for industry ### For Packaged Goods Industry The rising trend of packaged bubble tea beverages show that there is an opportunity for companies in the packaged goods industry to cater to a growing market of consumers that seeks convenience and on-the-go lifestyles. ### For Food and Beverage Industry The introduction of healthier alternatives and novel packaging options for boba tea beverages are providing opportunities for innovations in the food and beverage industry to meet changing consumer preferences. ### For Sustainable Packaging Industry Bubble tea brands are switching to sustainable packaging like infinitely-recyclable aluminum cans and biodegradable cups to address the growing concern of single-use plastics, offering opportunities for innovation in the sustainable packaging industry. ## Workshop question How can your brand better pioritize convenience for its customers? ## Trend signals for Packaged Tea Trend score 7.9 out of 10, from popularity 95%, activity 92%, freshness 50%. - Popularity: 95% - Activity: 92% - Freshness: 50% ## Examples of the Packaged Tea trend 23 featured examples from May 13, 2019 to Sep 12, 2025. - [RTD Plant-Based Bubble Teas](https://www.trendhunter.com/trends/os-bubble): O's Bubble Makes Plant-Based Bubble Tea Drinkable by the Can (Category: Lifestyle) Implication: The rise of plant-based eating and growing demand for unique and convenient beverages is creating opportunities for innovative products in the beverage industry. - [Ready-to-Drink Bubble Tea Cups](https://www.trendhunter.com/trends/joyba): Joyba Bubble Tea's Cups Include Telescoping Straws for Convenience (Category: Lifestyle) Implication: The food and beverage industry can leverage the demand for specialty tea products, innovative packaging and accessories, as well as new and interesting flavors to capture new cust… - [Boozy Boba Pearls](https://www.trendhunter.com/trends/alcoholic-popping-boba): Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails (Category: Lifestyle) Implication: The alcoholic boba pearl offers a novel fusion in the beverage industry, blending the lines between traditional bubble tea and modern cocktail culture. - [Straw-Free Bubble Tea Cups](https://www.trendhunter.com/trends/reusable-bubble-tea-cup): The 'Float' Reusable Bubble Tea Cup Eliminates Single-Use Materials (Category: Art & Design) Implication: Disruptive innovation opportunity: Create sustainable packaging solutions in the food and beverage industry to reduce waste. - [Ready-to-Drink Bubble Tea Beverages](https://www.trendhunter.com/trends/bubble-tea-drink): Sun Su Sells Conveniently Packed Bubble Tea Drinks by the Can (Category: Lifestyle) Implication: Manufacturers could leverage the increasing popularity of bubble tea to develop more RTD beverage options for wider availability and convenience. - [At-Home Bubble Tea Kits](https://www.trendhunter.com/trends/boba-kit): drinkSAMMEE's Boba Kits are Available in Three Flavors (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the rise of at-home drink kits by expanding into customizable, DIY versions of popular drinks to meet consumer demand. - [Festive Boba Bottles](https://www.trendhunter.com/trends/holiday-bubble-tea): Gong Cha's Holiday Bubble Tea is Served in Gingerbread-Shaped Packaging (Category: Lifestyle) Implication: Bubble tea brands in North America are capitalizing on seasonality by crafting irresistible, in-demand festive flavors. - [Better-For-You Bubble Tea](https://www.trendhunter.com/trends/bubluv): Bubluv Launches New Healthy Ready-To-Drink Bubble Tea Line (Category: Lifestyle) Implication: The beverage industry could explore healthier alternatives with natural ingredients to present sugar-reduced options like Bubluv's new bubble tea line. - [Bottled Bubble Teas](https://www.trendhunter.com/trends/bobba): Bobba Infuses Real Tea with Fruit Juice Beads (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to capitalize on the growing demand for convenient, healthy, and flavorful bubble tea beverages. - [Cultural Fusion Canned Bobas](https://www.trendhunter.com/trends/jarriboba): JARRIBOBA's Made-in-Mexico Flavors are Produced in Taiwan (Category: Lifestyle) Implication: Innovative cross-cultural drinks are reshaping how manufacturers capitalize on regional flavors to appeal to global palates. - [Popping Pearl Teas](https://www.trendhunter.com/trends/inoteas-pobble): Inotea's Pobble Canned Bubble Teas are Made with Real Fruit Juice (Category: Lifestyle) Implication: The beverage industry sees innovation with ready-to-drink options that offer unique and convenient flavor experiences. - [Taiwanese Canned Boba Teas](https://www.trendhunter.com/trends/lady-boba): Lady Boba is a Canned Version of Fan-Favorite Bubble Tea Flavors (Category: Lifestyle) Implication: There is room for growth and innovation in the RTD bubble tea market for both canned and bottled beverages. - [Conveniently Canned Bubble Teas](https://www.trendhunter.com/trends/popping-boba-bubble-tea): The Vinut Popping Boba Bubble Tea is Available at Map Trading (Category: Lifestyle) Implication: The beverage industry can explore new product formats and textures to capitalize on the growing demand for convenient and texturally diverse drinks. - [Boba Tea Sachets](https://www.trendhunter.com/trends/pinky-up-butterfly-boba): Pinky Up Butterfly Boba Has Tapioca Pearls in the Bag (Category: Lifestyle) Implication: The beverage industry can leverage the trend of accessible make-at-home boba tea to offer ready-to-brew sachets with unique flavors, providing convenience for consumers to enjoy s… - [Canned Brown Sugar Bobas](https://www.trendhunter.com/trends/artea): ARTEA's Canned Brown Sugar Bubble Milk is Made with Fresh Milk and Pearls (Category: Lifestyle) Implication: Opportunity to innovate with on-the-go packaging and create unique flavor combinations. - [Instant Bubble Tea Kits](https://www.trendhunter.com/trends/tealise-instant-marbling): Tealise Debuted a Bulk Instant Bubble Tea Kit at Costco Wholesale Stores (Category: Business) Implication: The Tealise Instant Marbling Bubble Tea Kit Set is an example of how the food and beverage industry can create more convenient, on-the-go products that cater to a wider range of d… - [Bubble Tea Cakes](https://www.trendhunter.com/trends/milk-tea-cake): Bubble Milk Tea Cake Offers a Unique Way to Appreciate a Popular Textured Drink (Category: Lifestyle) Implication: The food and beverage industry can create a range of innovative products, such as pizzas, sandwiches, and snacks, that incorporate the flavors and textures of bubble tea to meet t… - [Boba Tea Pouches](https://www.trendhunter.com/trends/bubble-tea-pouch): Hong Da Ma Bubble Tea Pouches are Lightweight, Fruity & Flavorful (Category: Lifestyle) Implication: The sector continues to evolve with innovations like pouch-packaged bubble teas, showcasing an ongoing shift towards convenience and variety-driven consumer options. - [Frozen Bubble Tea Treats](https://www.trendhunter.com/trends/frozen-bubble-tea): FamilyMart's Shaved Ice Snack Puts a Twist on Classic Bubble Tea (Category: Lifestyle) Implication: Convenience store chains can innovate by promoting unique frozen desserts and beverages such as frozen bubble tea treat. - [Microwaveable Boba Kits](https://www.trendhunter.com/trends/instant-boba): Boba Bam's Instant Boba Pack Makes Milk Tea in 60 Seconds (Category: Lifestyle) Implication: Instant meal and drink kits, alternative Asian cuisine, and microwavable Asian snacks and drinks are trends that could disrupt the food and beverage industry by catering to divers… - [Guilt-Free Bubble Tea Cans](https://www.trendhunter.com/trends/teaspoons-co): Teaspoons & Co Packages Its Drinks in Aluminum Cans (Category: Lifestyle) Implication: Opportunity for companies in the food and beverage industry to explore sustainable packaging options for their products. - [Bubble Tea Sake Beverages](https://www.trendhunter.com/trends/tea-liquor): Kikusui's Tapioca Milk Tea Liquor is Packaged Like Bubble Tea (Category: Lifestyle) Implication: The alcoholic beverage industry can explore bubble tea-inspired drinks to target younger, adventurous consumers. - [Better-for-You Bubble Teas](https://www.trendhunter.com/trends/betta-boba): Betta Boba's Canned Drinks Target Students with 50% Less Sugar (Category: Lifestyle) Implication: Companies in the beverage industry can leverage this trend by innovating new products that cater to the needs of health-conscious consumers and exploring ways to tap into the boom… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)