# Packaged Ritual Maker culture becomes less hands-on, but remains intimate through ritualism. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 10, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/packaged-ritual ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Packaged Ritual trend? **Packaged Ritual:** Products that are bundled together to encourage specific rituals fall within the halfway point between maker culture and convenience. No assembly is required; however, the action encouraged is still an interactive step, allowing consumers to enjoy the best of both worlds within a brand new occasion. ## At a Glance - Evidence: 6 featured examples - Articles from: May 31 to Dec 9, 2016 - Published: Jan 10, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Packaged Ritual trend ### Packaged Ritual Product bundling design to encourage specific rituals falls within midway point between maker culture and convenience. ### Customized Beauty Products Natural ingredients in highly concentrated serums that users can mix to create personalized skincare treatments. ### Alternative Wellness Treatments Increase in demand for alternative care products to promote holistic and passive self-care routines. ## What the Packaged Ritual trend means for industry ### For Consumer Packaged Goods Integrate products bundled together to encourage specific rituals in product lines. ### For Beauty and Skincare Create personalized beauty treatments from natural, highly-concentrated serums. ### For Wellness and Alternative Care Develop and promote alternative wellness treatments to attract consumers seeking passive self-care routines. ## Workshop question How could you expand your product's usage into a ritual? What could you bundle with it to encourage that approach? ## Trend signals for Packaged Ritual Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%. - Popularity: 59% - Activity: 44% - Freshness: 8% ## Examples of the Packaged Ritual trend 6 featured examples from May 31 to Dec 9, 2016. - [At-Home Reflexology Kits](https://www.trendhunter.com/trends/foot-reflexology): Saje's Foot 'Reflexology Rituals' Set Balances with Essential Oils (Category: Lifestyle) Implication: The wellness industry can capitalize on the growing interest in alternative wellness treatments by developing and promoting foot reflexology services and products. - [Clean Beauty Boxes](https://www.trendhunter.com/trends/clean-beauty): CAP Beauty's HBFit Health CAPsule Promotes an Inner and Outer Glow (Category: Lifestyle) Implication: Developing subscription services that provide customers with regular deliveries of clean and natural beauty products. - [Chakra-Balancing Bath Sets](https://www.trendhunter.com/trends/bath-set): Gemstone Organics Creates Ceremonial Bath Kits for Self-Love (Category: Lifestyle) Implication: Disruptive innovation opportunities for companies in the self-care industry to develop unique bath sets and holistic wellness kits. - [Customized Skin Care Lines](https://www.trendhunter.com/trends/customized-skin-care): These Kits Target Skin Problems That Are Specific to the User (Category: Lifestyle) Implication: Skin care companies can innovate by catering to customers' unique skin care concerns and offering potent and personalized solutions. - [Coffee-Based Skincare Kits](https://www.trendhunter.com/trends/babe-island-kit): Frank Body's Babe Island Kit Helps to Protect Against Winter Weather (Category: Fashion) Implication: Skincare companies can develop coffee-based products for exfoliation and hydration to cater for those in need of protection against the harsh winter weather. - [All-Nighter Prep Kits](https://www.trendhunter.com/trends/allnighter): The Conceptual Night Owl Relief Kit Combats the Effects of Staying Up Late (Category: Lifestyle) Implication: The growing wellness sector presents opportunities to integrate Night Owl Relief Kits into existing product lines. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)