# Packaged Opulence Alcohol branding is enhanced via over-the-top packaging to satisfy connoisseurs. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 6, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/packaged-opulence ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Packaged Opulence trend? **Packaged Opulence:** Established brands have already wowed their clientele with product lineups, which is why many are taking the next step with opulent packaging. Applicable to both old and new brand fans, the packaging designs denote an interest in both experience and design, which help to close the loop for consumers looking for an immersive experience. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 5, 2014 to Sep 7, 2016 - Published: Aug 6, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Packaged Opulence trend ### Opulent Packaging Brands are enhancing alcohol branding with opulent packaging to create immersive experiences for both old and new brand fans, creating the opportunity to stand out in a crowded market with unique and luxurious packaging designs. ### Multi-Sensory Products and Experiences Consumers seeking full immersion in favorite brands are being sated with multi-sensory products and experiences, from scent and taste combination kits to minimalist high-end branding that opt for a 'less is more' approach while creating impactful brand experiences. ### Art Deco and Minimalistic branding Brands are using art deco design or minimalistic branding designs to create sophisticated and luxurious packaging that aims to capture consumer attention, with designers utilizing unique color schemes, distinctive label design, and embossed details to provide a sense of quality and exclusivity. ## What the Packaged Opulence trend means for industry ### For Alcohol Industry As consumer preferences evolve and expand beyond traditional packaging, the alcohol industry can use opulent and immersive packaging design to stand out, differentiate their products and capture the attention of consumers seeking high-end products and experiences. ### For Design Industry Luxury packaging design is increasingly popular across various industries with trendsetters aiming to increase exposure and solidify brand recognition. There's a growing market for innovative design solutions and creative services in developing unique and customized packaging designs. ### For Consumer Goods Industry Promoting brand identity through immersive packaging experiences permits companies to influence consumers into a sense of exclusivity and desire, with consumer product companies looking to develop unique and attractive packaging designs to set their products apart from competitors. ## Trend signals for Packaged Opulence Trend score 3.8 out of 10, from popularity 50%, activity 56%, freshness 8%. - Popularity: 50% - Activity: 56% - Freshness: 8% ## Examples of the Packaged Opulence trend 6 featured examples from Nov 5, 2014 to Sep 7, 2016. - [Art Deco Alcohol Packaging](https://www.trendhunter.com/trends/cocktail-bottle): The LE TRIBUTE Cocktail Bottle Designs are Contemporary and Classic (Category: Marketing) Implication: The alcohol packaging industry can explore opportunities to create visually appealing and luxurious designs that cater to the preferences of discerning consumers. - [Gold-Embossed Wine Branding](https://www.trendhunter.com/trends/goldembossed): M&A Creative Agency Created a Luxuriously Styled Bottle for This Brand (Category: Lifestyle) Implication: The wine and spirits industry can leverage luxury packaging and customized branding to elevate their products and create a premium brand perception. - [Upscale Amber Ales](https://www.trendhunter.com/trends/guinness-the-1759): Guinness' The 1759 is a Luxury Premium Beer (Category: Lifestyle) Implication: The launch of Guinness' The 1759 luxury premium beer highlights the potential for innovative craft beer offerings. - [Minimalist Whisky Branding](https://www.trendhunter.com/trends/minimalist-whisky): The Haig Club is a Bourbon-Style Whisky with Sophisticated Packaging (Category: Lifestyle) Implication: Whisky brands can explore minimalist branding to differentiate themselves and attract discerning consumers. - [Sensory Cognac Kits](https://www.trendhunter.com/trends/scent-and-taste): This Courvoisier Cognac Gift Delights with a Combination of Scent and Taste (Category: Fashion) Implication: The alcohol industry can explore partnerships with fragrance companies to create unique multi-sensory experiences like the Célébration Sensorielle gift packs from Courvoisier Cogn… - [Mini-Crate Wine Packages](https://www.trendhunter.com/trends/vintage-wines): These Beautiful Vintage Wines are Protected with Paper & Wooden Crates (Category: Lifestyle) Implication: Expanding wine packaging options beyond conventional bottles and boxes to unique materials like paper and wooden crates can help distinguish brands and cater to premium markets. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)