# P2P Support Peer-to-peer support becomes a lifeline for communities overcoming COVID-19. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 23, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/p2p-support ## Key Figures - Trend score: 4.3/10 - Evidence articles: 4 ## What is the P2P Support trend? **P2P Support:** Individuals are looking for ways to help others amidst the COVID-19 pandemic, and brands are increasingly offering tools and resources that facilitate supportive interactions between people and communities. ## The consumer insight behind the P2P Support trend As the world battles the ongoing health crisis, people are being impacted in many ways. Outside of health--lifestyle disruptions, the risks of leaving the home, and the negative impact on mental health are all obstacles that millions around the world are currently facing. Peer-to-peer support looks different right now, but consumers are looking to help others in the ways they can--whether that's in offering their time or their expertise. This surge in charitable endeavors comes as consumers look for positive things they can control, at a time when there's not a lot they're able to. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 2 to Apr 20, 2020 - Published: Apr 23, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the P2P Support trend ### Peer-to-Peer Support Individuals want to help others amidst the COVID-19 pandemic, and brands offering tools and resources that facilitate supportive interactions between people and communities. ### Crowdsourced Pandemic Tools Social network platform HeroX leverages crowdsourcing for a resource hub that accelerates the spread of information and solutions to COVID-19, connecting innovators with life-saving opportunities amid this pandemic. ### App-Based Support Groups Lyf App has launched as the world's largest virtual support group to provide help, support, compassion, and connections for those going through COVID-19 related anxiety, depression, and other issues, along with licensed psychologists to offer feedback and support 24/7. ## What the P2P Support trend means for industry ### For Social Media Social media platforms can help people seek and provide assistance to others, and promote positive social interactions at a difficult time. Disruptive innovation opportunity is to offer better tools and resources to support communities during a crisis. ### For Crowdsourcing Crowdsourced platforms can accelerate the spread of information and solutions to COVID-19, connecting innovators with life-saving opportunities amid this pandemic. Disruptive innovation opportunity is to leverage collective intelligence for quick resolution of challenges in times of crisis. ### For Non-Profit Non-profits can support low-income seniors with necessities during the COVID-19 pandemic by providing subsidized food crates, and further by including information to help seniors plan out meals using the products in the box. Disruptive innovation opportunity is to develop a better system to support low-income seniors during a crisis. ## Workshop question How is your brand facilitating community support at this time? ## Trend signals for P2P Support Trend score 4.3 out of 10, from popularity 65%, activity 55%, freshness 9%. - Popularity: 65% - Activity: 55% - Freshness: 9% ## Examples of the P2P Support trend 4 featured examples from Apr 2 to Apr 20, 2020. - [Crowdsource-Powered Pandemic Tools](https://www.trendhunter.com/trends/resource-hub): HeroX Launched a Resource Hub to Share Details About COVID-19 (Category: Tech) Implication: The healthcare industry can benefit from crowdsourcing platforms to rapidly develop new medical technologies and treatments. - [App-Based Support Groups](https://www.trendhunter.com/trends/lyf-app): The Lyf App is the World's Largest Virtual Support Group (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate technology into healthcare systems to offer remote mental health support and connect patients with psychologists. - [Senior Food Delivery Initiatives](https://www.trendhunter.com/trends/lifecrates): LifeCrates is a Non-Profit That Supports Low-Income Seniors (Category: Social Good) Implication: The food and beverage industry can explore creating senior-friendly products and meals, as well as partnering with nonprofits like LifeCrates to support their initiatives. - [Social Media Community-Support-Tools](https://www.trendhunter.com/trends/community-help): Facebook Added New Tools to the Platform's Community Help Tab (Category: Social Media) Implication: The expansion of community support tools on Facebook creates opportunities for social media platforms to enhance their engagement and positive impact on communities around the wor… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)