# P2P Community Platforms for activism and peer support hone in on specific user concerns. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 4, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/p2p-community ## Key Figures - Trend score: 2.4/10 - Evidence articles: 6 ## What is the P2P Community trend? **P2P Community:** Emerging platforms are being created for specific support purposes as more people spend time online. These communities embrace P2P support for serious concerns like BIPOC teen wellness and addiction recovery. ## The consumer insight behind the P2P Community trend Today's digital habits combined with global stay-home orders have resulted in people of all ages spending more time online. With the various individual and larger social issues that people are grappling with, finding peer support online is now more likely than it is in-person, and brands are curating spaces for people to do just that. ## At a Glance - Evidence: 6 featured examples - Articles from: May 13, 2020 to Apr 1, 2022 - Published: Feb 4, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the P2P Community trend 6 featured examples from May 13, 2020 to Apr 1, 2022. - [WOC Pregnancy Support Platforms](https://www.trendhunter.com/trends/mae): Mae Supports Pre-and-Postpartum For Black Women (Category: Tech) Implication: Online platforms can innovate health care by offering personalized solutions for specific communities and conditions. - [Activism Platform Launches](https://www.trendhunter.com/trends/actionable-platform): The actionable Platform Gives Users Ways to Get Involved in Causes (Category: Business) Implication: The actionable platform presents an opportunity for disruptive innovation in the nonprofit sector, streamlining engagement and expanding reach for organizations operating in the U… - [Addiction Recovery Support Apps](https://www.trendhunter.com/trends/arli-app): The 'Arli' App Connects Users with a Small Community for Support (Category: Lifestyle) Implication: Addiction recovery apps and virtual support communities could create opportunities for healthcare providers to incorporate technology into addiction treatment services. - [BIPOC Wellness Communities](https://www.trendhunter.com/trends/bipoc-wellness): Naaya's The Check-In is Targeted at BIPOC High School Students (Category: Marketing) Implication: Education providers could offer specialized programs in wellness and mindfulness to promote wellness advocacy and inclusion - [HIV-Sensitive LGBTQ+ Apps](https://www.trendhunter.com/trends/app-for-gay-black-men): The 'THRIVE SS' Network is Launching An App For Gay Black Men With HIV (Category: Social Good) Implication: Expanding social media platforms to include private support groups and online communities for marginalized and underrepresented groups with specific health concerns - [P2P Support Networks](https://www.trendhunter.com/trends/support-network): Connection Communities Unite Members Facing Loss, Loneliness and Anxiety (Category: Lifestyle) Implication: Disruptive innovation opportunity for mental health service providers to offer virtual counseling and support. **Workshop question:** How could your brand build a supportive community? ## Themes within the P2P Community trend ### P2P Support Networks The shift toward online support networks has created an opportunity for businesses to create peer-to-peer support portals powered by self-care platforms. ### BIPOC Wellness Communities The gap in wellness services and resources for BIPOC communities presents an opportunity for businesses to create diversified, yoga and mindful-centered wellness communities. ### Addiction Recovery Support Apps The need for privacy and safety in addiction recovery apps presents an opportunity to help increase an individual's ability to continue on the road to recovery with less bumps along the way. ## What the P2P Community trend means for industry ### For Healthcare Creating online support networks for peer-to-peer guidance and support for serious concerns like wellness and addiction recovery creates an opportunity for healthcare professionals. ### For Technology Technology can contribute to diversifying and creating more welcoming, culturally-specific wellness communities and platforms targeted at impacted demographics. ### For Social Activism Creating actionable platforms for social activism that provide users with ways to get involved in a community-bolstering initiative can create an opportunity for those entering the field of social activism. ## Trend signals for P2P Community Trend score 2.4 out of 10, from popularity 36%, activity 26%, freshness 11%. - Popularity: 36% - Activity: 26% - Freshness: 11% ## Recent trend clusters - [Pastry Echoes](https://www.trendhunter.com/protrends/holiday-treat-flavors) (Lifestyle) - [Rebuilt Nutrition](https://www.trendhunter.com/protrends/protein-supply-expansion) (Lifestyle) - [Calendar Consumption](https://www.trendhunter.com/protrends/holiday-limited-menus) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/protein-powder-with-fiber) (Lifestyle) ## Trending in Lifestyle - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)