# P2P Advice Consumers turn to peer-to-peer networks for advice on various consumer categories. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 11, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/p2p-advice ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the P2P Advice trend? **P2P Advice:** Looking beyond brand influence, peer-to-peer networks offer more approachable levels of engagement. These types of platforms help create online communities that allow people of various backgrounds and interests to connect and collaborate with others in real-time. ## The consumer insight behind the P2P Advice trend Captivated by a search for authenticity, contemporary consumers are increasingly skeptical of big brands and look for a more genuine connection by opting-in for small businesses and advice from their peers. A local experience is more approachable and engaging for consumers who feel better connected and as part of a community, which influences their comfort levels. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 17, 2017 to Apr 5, 2019 - Published: Apr 11, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the P2P Advice trend ### P2P Networks P2P networks create online communities enabling people of various backgrounds to connect and collaborate, providing consumers with a more genuine connection and local experience. ### Personalized experiences Consumers increasingly seek more personalized experiences and products, driving innovation opportunities for companies like DishMe and uVibe. ### Social Shopping Social shopping apps, including LetsBab, harness the power of personal recommendations, creating a more authentic and valuable shopping experience. ## What the P2P Advice trend means for industry ### For Food & Beverage Companies like DishMe offer opportunities for innovation in the food industry by providing consumers with healthy, personalized, and convenient meal options. ### For Fashion & Retail The popularity of fashion collector culture and consumers seeking personalized recommendations creates opportunities for innovation across the fashion and retail industry. ### For Travel & Hospitality P2P travel solutions, such as uVibe, are becoming increasingly popular as consumers seek more personalized, authentic travel experiences. ## Workshop question In what way can you adopt a P2P network into your product and service offerings? ## Trend signals for P2P Advice Trend score 2.9 out of 10, from popularity 54%, activity 25%, freshness 8%. - Popularity: 54% - Activity: 25% - Freshness: 8% ## Examples of the P2P Advice trend 5 featured examples from Nov 17, 2017 to Apr 5, 2019. - [Shoppable Style Advice Platforms](https://www.trendhunter.com/trends/style-advice): H&M Group's 'Itsapark' Encourages Idea Exchanges (Category: Business) Implication: Disruptive innovation opportunity for fashion retailers to integrate online platforms that offer personalized style advice and a seamless shopping experience. - [P2P Travel Nightlife Apps](https://www.trendhunter.com/trends/uvibe): 'uVibe' Helps Travelers Pinpoint the Best Spots to Party (Category: Tech) Implication: The travel industry has the opportunity to embrace innovative P2P solutions to enhance the traveler's experience and capture their loyalty. - [P2P Social Shopping Apps](https://www.trendhunter.com/trends/social-shopping-apps): LetsBab Lets Consumers Share and Shop Brands Via Messenger (Category: Social Good) Implication: LetsBab's social shopping app represents a disruptive innovation in the e-commerce industry, merging social platforms with online shopping. - [P2P Streetwear Retail Apps](https://www.trendhunter.com/trends/streetwear-marketplace): The 'Bump' Streetwear Marketplace Offers Fans a Way to Resell (Category: Tech) Implication: The 'Bump' streetwear marketplace app is a disruptive innovation in the fashion retail industry as it taps into the growing demand for limited edition apparel and accessories. - [P2P Home Cooking Platforms](https://www.trendhunter.com/trends/dishme): 'DishMe' Connects Home Cooks with Hungry Consumers (Category: Lifestyle) Implication: The food delivery industry could integrate P2P home cooking platforms to offer healthier options. ## Recent trend clusters - [Escalation Logic](https://www.trendhunter.com/protrends/ai-triage-assistants) (Tech) - [Reply Surfaces](https://www.trendhunter.com/protrends/conversational-interface-design) (Tech) - [Polarized Marketing](https://www.trendhunter.com/protrends/polarized-marketing) (Marketing) - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) ## Trending in Tech - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Candy-Shaped Smartwatch Chargers](https://www.trendhunter.com/trends/candy-shaped-smartwatch-chargers) - [Extra-Wide Screen Smartphones](https://www.trendhunter.com/trends/extra-wide-screen-smartphones) - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) All articles: [Tech](https://www.trendhunter.com/tech)