# Oxygenating Skincare At-home skincare products include oxygen-absorbing benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 18, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/oxygenating-skincare ## Key Figures - Trend score: 1.9/10 - Evidence articles: 4 ## What is the Oxygenating Skincare trend? **Oxygenating Skincare:** The results of in-spa oxygen facials are being replicated at home with skincare and cosmetic products that promise oxygenating benefits. These products promise better absorption of skincare ingredients, and skin that's overall calmer and more radiant. ## The consumer insight behind the Oxygenating Skincare trend Spa treatments are often replicated at home by consumers for reasons such as cost and convenience--with at-home products typically being cheaper and easier to use. The rise of the "skincare as self-care" movement has also impacted how much time consumers spend searching for products and ingredients that promise drastic but accessible results. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 9, 2019 to Jan 18, 2021 - Published: Jan 18, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Oxygenating Skincare trend ### At-Home Spa Treatments Consumers are bringing spa treatments into their homes through the use of at-home skincare and cosmetic products that promise similar oxygenating benefits at a more accessible price point. ### Skincare as Self-Care The rise of the skincare as self-care movement has led consumers to seek out products and ingredients that promise drastic but accessible results for better overall skin health and wellness. ### Real-Time Soft-Blur Effects Consumers are turning towards products that offer real-time soft-blur effects for ultra-perfect and flawless looking skin. ## What the Oxygenating Skincare trend means for industry ### For Skincare The skincare industry can benefit from trends towards incorporating oxygenating ingredients into at-home products for better absorption and radiance. ### For Makeup The makeup industry can benefit from trends towards oxygenating foundations with a more breathable and soothing formula, providing longer-lasting coverage for individuals looking for full or sheer coverage that doesn't feel heavy. ### For Beauty The beauty industry as a whole can benefit from the rise of the skincare as self-care movement and catering to individuals looking for clean, low-cost skincare products that are also cruelty-free, vegan, and free of harmful ingredients. ## Workshop question How could your brand better prioritize accessibility? ## Trend signals for Oxygenating Skincare Trend score 1.9 out of 10, from popularity 25%, activity 22%, freshness 9%. - Popularity: 25% - Activity: 22% - Freshness: 9% ## Examples of the Oxygenating Skincare trend 4 featured examples from Jul 9, 2019 to Jan 18, 2021. - [Oxygenating Skincare Masks](https://www.trendhunter.com/trends/fizz-and-glow-face-mask): Winky Lux's Fizz and Glow Face Mask Shares a Rich Sensory Experience (Category: Fashion) Implication: Beauty companies can incorporate oxygenating technology and multi-sensory experiences into various skincare and cosmetic products to differentiate themselves in the market. - [Oxygenating Makeup Foundations](https://www.trendhunter.com/trends/oxygenating-makeup): Oxygenetix's Foundation with an Aloe Vera Base is Breathable (Category: Fashion) Implication: The cosmetics industry can further innovate in creating makeup products that prioritize skin health and feel comfortable. - [Vitamin-Rich Oxygenating Moisturizers](https://www.trendhunter.com/trends/vitamin-c-moisturizer): Beauty Pie's Vitamin C Moisturizer Reoxygenates Skin (Category: Fashion) Implication: The skincare industry can tap into the trend of Vitamin C and oxygen-boosting ingredients in creating new skincare products for all skin types. - [Oxygenation-Boosting Skincare](https://www.trendhunter.com/trends/oxygen-glow): Filorga's Skin-Perfecting Oxygen-Glow Naturally Amplifies Radiance (Category: Fashion) Implication: Developing innovative beauty and personal care products containing oxygen-boosting ingredients and promising real-time skin-perfecting effects. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)