# Oxygenated Fitness Brands offer oxygen-measuring or controlling devices and services. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 22, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/oxygenated-fitness ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Oxygenated Fitness trend? **Oxygenated Fitness:** Brands are offering products and facilities that either measure or control the oxygen levels that athletes are working with, in order to monitor their health in the process of exercise, or to simulate conditions that they're training for. ## The consumer insight behind the Oxygenated Fitness trend Professional and committed athletes tend to go the extra mile when it comes to achieving their fitness goals. Outside of diet and fitness, this segment of consumers is more likely to experiment with products and services that offer unique performance-enhancing benefits. This all-encompassing approach ensures that athletes are able to care for their bodies as they push them. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 29, 2017 to Jan 2, 2019 - Published: Jan 22, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Oxygenated Fitness trend ### Oxygenated Fitness Brands are offering products and facilities that either measure or control the oxygen levels that athletes are working with, in order to monitor their health in the process of exercise or to simulate conditions that they're training for. ### Holistic Health Wearables Wearables that track health metrics beyond steps and calories burned, such as blood oxygen saturation, are gaining popularity as consumers become more comfortable with the idea of wearing technology and tracking their health with more precision. ### Low-Oxygen Training Facilities Fitness centers and training facilities are incorporating low-oxygen conditions to simulate high-altitude training and improve physical endurance rates, offering a new way for athletes and fitness enthusiasts to train and improve their performance. ## What the Oxygenated Fitness trend means for industry ### For Fitness Technology With the rise of wearables and connected devices that track health metrics, fitness technology has become a booming industry with plenty of opportunities for disruptive innovation. ### For Sports and Athletic Performance The sports and athletic performance industry is constantly seeking new ways to improve training methods and enhance performance, with trends such as low-oxygen training facilities and oxygen-measuring devices offering new opportunities for innovation. ### For Healthcare Technology As more consumers seek to track and monitor their own health, healthcare technology has evolved to include wearables and connected devices that allow for continuous health monitoring and management, such as connected health-tracking rings that detect low blood oxygen levels. ## Workshop question How could your brand allow its consumers more all-encompassing products/services within its area of expertise? ## Trend signals for Oxygenated Fitness Trend score 5.0 out of 10, from popularity 79%, activity 63%, freshness 8%. - Popularity: 79% - Activity: 63% - Freshness: 8% ## Examples of the Oxygenated Fitness trend 4 featured examples from Sep 29, 2017 to Jan 2, 2019. - [Low-Oxygen Training Facilities](https://www.trendhunter.com/trends/tokyo-training): ASICS is to Open a Tokyo Training Facility in September of 2019 (Category: Lifestyle) Implication: The fitness and sports industry can benefit from low-oxygen training facilities that enhance athletic performance and improve endurance. - [Holistic Health Wearables](https://www.trendhunter.com/trends/blood-oxygen-saturation): The 'FitOn' Smartwatch Measures Blood Oxygen Saturation and More (Category: Tech) Implication: Opportunity for companies to develop and market wearable devices that focus on holistic health tracking. - [At-Home Cryotherapy Devices](https://www.trendhunter.com/trends/cryotherapy-device): 001 London's CRYOpress Helps Oxygen Reach the Epidermis (Category: Fashion) Implication: The beauty industry can take advantage of the at-home cryotherapy device trend to offer innovative skincare solutions and tap into the growing demand for convenient self-care. - [Connected Health-Tracking Rings](https://www.trendhunter.com/trends/oxygem): The Conceptual 'Oxygem' Detects Low Blood Oxygen Levels (Category: Tech) Implication: The rise of connected health-tracking ring devices like the Oxygem ring present a disruptive innovation opportunity for healthcare technology companies. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)