# Oxygenated Cosmetic Cosmetic brands leverage "oxygenation" as a selling point for their products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 29, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/oxygenated-cosmetic ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Oxygenated Cosmetic trend? **Oxygenated Cosmetic:** Brands within the cosmetic industry are asserting that the incorporation of oxygen in their products makes skin appear younger and reduces imperfections. The use of such ingredients and claims allows the brands in question to target a broad range of customers, as the term "oxygen" brings about automatic associations of health and wellness in the average consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 30, 2017 to Mar 29, 2018 - Published: Mar 29, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Oxygenated Cosmetic trend ### Oxygenated Skin Care Products The cosmetic industry is adopting oxygenation as a selling point in their products, citing that it makes skin appear younger and reduces imperfection. ### Combination of Two Beauty Fads Beauty brands are combining two distinct beauty trends activated charcoal and oxygen to make frothing charcoal-infused masks. ### Anti-Pollution Skincare Products A growing number of consumers are investing in protective anti-pollution skincare as it has been discovered that environmental irritants can accelerate aging, leading to development of skincare products like YES TO's Anti-Pollution Oxygenated Foaming Cleanser. ## What the Oxygenated Cosmetic trend means for industry ### For Skincare Industry The skincare industry can adopt oxygenation as a selling point for its products to strengthen its customer base in the luxury market. ### For Beauty Industry The Beauty industry can explore innovative combinations of beauty fads like activated charcoal and oxygen to produce products like frothing charcoal-infused masks for skincare enthusiasts. ### For Bath and Spa Industry The Bath and Spa industry can look into the development of products like The Glass 1989 'Mawi' bathtub that incorporates hydromassage and SkinSublime technology to rejuvenate and relax customers. ## Workshop question How can your brand leverage key terms to enhance consumer perception of its products? ## Trend signals for Oxygenated Cosmetic Trend score 3.2 out of 10, from popularity 44%, activity 43%, freshness 8%. - Popularity: 44% - Activity: 43% - Freshness: 8% ## Examples of the Oxygenated Cosmetic trend 5 featured examples from Jun 30, 2017 to Mar 29, 2018. - [VR Oxygen Facials](https://www.trendhunter.com/trends/natura-biss): Natura Bissé’s Mindful Touch Experience Takes Place Inside an Oxygen Bubble (Category: Fashion) Implication: The application of virtual reality technology in luxury skincare presents an opportunity for companies to create premium services that appeal to high-end clients. - [Skin-Enriching Massaging Bathtubs](https://www.trendhunter.com/trends/glass-1989): The Glass 1989 'Mawi' Bathtub Offers a Total Body Massage (Category: Art & Design) Implication: Bathroom fixture manufacturers can develop innovative bathtub designs that offer hydromassage for a more relaxing experience. - [Oxygenated Foaming Cleansers](https://www.trendhunter.com/trends/foaming-cleansers): YES TO's Cleanser Packaging Includes a Built-In Brush (Category: Fashion) Implication: The skincare industry can explore new formulations and ingredients to create effective anti-pollution cleansers. - [Restorative Bubble Masks](https://www.trendhunter.com/trends/bubble-mask): The Skin Inc 'Oxy Recharge Bubble Mask' Provides a Three-in-One Facial (Category: Fashion) Implication: Beauty and skincare industry can capitalize on the trend of restorative bubble masks with the integration of activated carbon perfluoro ingredients. - [Frothing Charcoal-Infused Masks](https://www.trendhunter.com/trends/caolion): The Caolion Pore-Cleansing Mask Seeks to Purify the Skin (Category: Marketing) Implication: Disruptive innovation opportunity for skincare brands to incorporate activated charcoal and other unique ingredients into their products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)