# Overworked Pride Consumers change to not simply accept long workdays, but boast about them. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jul 15, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/overworking-pride ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Overworked Pride trend? **Overworked Pride:** The standard work week has expanded far beyond the 9 to 5, which has lead to not only acceptance, but a proliferation of packed schedules. Working consumers are turning to creative ways of celebrating a lack of free time in a bid to relate to one another. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 5, 2013 to Jun 13, 2014 - Published: Jul 15, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Overworked Pride trend ### Proud Workaholic Culture As work schedules continue to expand, consumers are embracing and even boasting about their busy lives. ### Digital Nostalgia Pop culture parodies and retro video games tap into consumers' desire for nostalgia and humor. ### Work Week Productivity New apps and products aim to enhance individuals' work weeks by promoting happiness and health. ## What the Overworked Pride trend means for industry ### For Fashion Workaholic-themed clothing plays on the trend of embracing a busy lifestyle. ### For Entertainment Pop culture parodies and retro video games tap into consumers' desire for nostalgia and humor. ### For Technology New apps and products aim to enhance individuals' work weeks by promoting happiness and health. ## Trend signals for Overworked Pride Trend score 3.1 out of 10, from popularity 49%, activity 35%, freshness 8%. - Popularity: 49% - Activity: 35% - Freshness: 8% ## Examples of the Overworked Pride trend 5 featured examples from Sep 5, 2013 to Jun 13, 2014. - [Work Week Happiness Apps](https://www.trendhunter.com/trends/make-my-week): Make My Week Aims to Improve Moods and Get Away from the Grind (Category: Tech) Implication: The workweek happiness app trend opens up new opportunities for software companies aiming to improve workplace productivity and employee satisfaction. - [Intensive Workaholic Attire](https://www.trendhunter.com/trends/all-work-no-play): This All Work No Play Tee is Perfect for People Who Love to Keep Busy (Category: Fashion) Implication: The fashion industry can capitalize on the demand for workaholic attire and create a new category of clothing tailored for professionals - [Office Furniture Spoofs](https://www.trendhunter.com/trends/fetal-position-desk): The Fetal Position Desk Addresses Health Concerns About Sitting All Day (Category: Pop Culture) Implication: A disruptive innovation opportunity for office furniture manufacturers to create unique designs that prioritize health and comfort for employees. - [Computer Love Story Parodies](https://www.trendhunter.com/trends/her-parody-1): This 'Her' Parody Shows a Love Affair with Clippy the Paperclip (Category: Pop Culture) Implication: Disruptive innovation opportunity: Incorporate parodies and humorous content into various film and entertainment projects to engage audiences. - [Office-Simulating Video Games](https://www.trendhunter.com/trends/pixelated-video-games): This Pixelated Video Game Allows You to Destroy Your Office (Category: Tech) Implication: The growing gaming industry could benefit from offering unique stress relief games like office-simulation video games. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)