# Overhauled Hygiene Moving beyond formula updates, deodorant products see a shift in format as well. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/overhauled-hygiene ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Overhauled Hygiene trend? **Overhauled Hygiene:** With consumers' concerns around safety prompting an interest in alternative formulas when it comes to deodorant products, this spirit of reinvention has seen this category revamped with new product designs and formats as well. This shift speaks to the modern consumers' openness to smarter, more convenient and sometimes more playful updates to "staple" products. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 23, 2017 to Mar 8, 2018 - Published: Apr 26, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Overhauled Hygiene trend ### Sustainable Packaging More beauty brands are offering sustainable packaging solutions that prioritize the use of reusable and eco-friendly materials. ### Convenient Format Deodorant products are being offered in more convenient formats like compostable tubes, travel friendly wipes, mini tubs and pen-like dispensers. ### Natural Ingredients There is a shift in the use of natural ingredients in deodorant products, which includes mineral salts, essential oils, and coconut oil, providing consumers with greener and healthier products. ## What the Overhauled Hygiene trend means for industry ### For Personal Care The personal care industry is responding to consumer demands for eco-friendly and healthier products by using natural ingredients and sustainable packaging. ### For Retail Retailers are presented with opportunities to sell eco-friendly and innovative deodorant products that cater to the demands of modern consumers. ### For Cosmetics Cosmetic brands can integrate natural ingredients and sustainable packaging into their deodorant products, propelling the eco-conscious trend further. ## Workshop question What's a fresh way that you could revamp your offering in a way that surprises and delights your consumer? ## Trend signals for Overhauled Hygiene Trend score 4.2 out of 10, from popularity 67%, activity 51%, freshness 8%. - Popularity: 67% - Activity: 51% - Freshness: 8% ## Examples of the Overhauled Hygiene trend 5 featured examples from Nov 23, 2017 to Mar 8, 2018. - [Compostable Deodorant Tubes](https://www.trendhunter.com/trends/organic-essence): Organic Essence Packages Its Products in Renewable Paper Materials (Category: Eco) Implication: The beauty and personal care industry can capitalize on the trend of sustainable packaging solutions and non-plastic applicators by developing innovative products and packaging de… - [Natural Deodorant Pastes](https://www.trendhunter.com/trends/deodorant-paste): This StinkPretty Deodorant Prevents Odors Without Synthetic Agents (Category: Fashion) Implication: Opportunity for the personal care industry to explore and invest in natural deodorant alternatives. - [Convenient Deodorant Pens](https://www.trendhunter.com/trends/deodorant-pen): This Product Allows Consumers to Easily Apply Antiperspirant on the Go (Category: Fashion) Implication: Opportunity for disruptive innovation in the personal care industry to create convenient and portable solutions for health and hygiene products. - [Purse-Friendly Deodorant Sticks](https://www.trendhunter.com/trends/secrets-freshies): Secret's Freshies Mini Deodorant is Both Cute and Convenient (Category: Lifestyle) Implication: The beauty and personal care industry should explore the development of compact and discreet products, such as purse-friendly deodorant sticks, to meet the demands of busy consume… - [Odor Prevention Wipes](https://www.trendhunter.com/trends/deodorant-towlettes): Crystal Makes Single-Use Scented Biodegradable Deodorant Towelettes (Category: Lifestyle) Implication: Innovations in biodegradable, essential oil, and on-the-go deodorant products can disrupt the personal care industry and provide healthier alternatives to consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)